Marketing Day: December 13, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• What Email Marketers Are Saying About Gmail’s Image Serving Change
  Google caused quite a stir Thursday with the news that it’s serving images in Gmail from its own servers, rather than from the sender’s servers. As we reported yesterday, Gmail open rates should become more accurate because images are displayed by default. But other data will go away — the user’s location and user agent, […]
• Infographic: How To Succeed With Email Marketing Campaigns
  Email’s far from dead. In fact, it’s one of the top activities on mobile devices. So are your emails and email marketing campaigns set to do all they can for success? Here’s an infographic with tips designed to help. The infographic is from the folks at Marketo, who provide an email marketing solution. The data […]
• The Awesome Shop: Target’s Pinterest-Powered Online Shopping Site Lists Only Top Pinned Items
  Target has launched an online catalog with products completely curated from Pinterest, taking its relationship with the image-focused social media site to a new level in online shopping. According to a report on InternetRetailer.com, the Target Awesome Shop is a Pinterest-powered site being tested by the retailer, featuring the “best-reviewed” and “most-pinned” items from Target.com. […]
• To Appease Users Twitter Blocks Their Own Change To The Blocking System
  Yesterday, Twitter was in an uproar over tweaks to the block system due to system changes. Today, Twitter should be back in users’ good graces as they’ve quickly rescinded the functionality. The change to the blocking system allowed those users who’ve been blocked to view Tweets from the Blocker. Before this initial change, users weren’t […]
• Google Analytics Day & Hour Metrics Provide Valuable Insights
  Recent work has led me down the path to finding out when traffic is hitting a website, and tying that traffic to the customer service my small business clients are providing. As I’ve been slicing and dicing date and time data, I’ve found some valuable pieces of information that are applicable across quite a few […]
• Blogging Via Google Glass? Yep, New Plugin Makes It Possible
  Don’t be surprised if Marketing Land’s coverage of next year’s Google I/O conference, or perhaps coverage of our upcoming SMX West conference, involves some live blogging … from Google Glass. Yep. There’s a new WordPress plugin that makes it possible to shoot photos and video on Google Glass and publish them almost immediately to a […]
• Google: Gmail Image Change May Improve Open Rate Data, But Will Strip Other User Data
  With more information coming in this afternoon, it appears that Google’s image serving change in Gmail is a mixed bag (at best) for marketers. Google announced today that it’s going to start serving images sent to Gmail users from its own servers, not from the sender’s servers. This is starting today for desktop Gmail users, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• New Bing Ads Solution Center at Search Engine Land
• Search In Pics: Google Holiday Party, Yandex Christmas Tree & No Glass Allowed Sign
• Secrets Of Successful Enterprise SEO Part 1: Operational Planning For SEO
• Sponsored Study Argues Google’s “Rival Links” Don’t Drive Enough CTRs To Rivals
• Staying Competitive In PPC: Learning From Black Friday’s Most Popular Offers
• Google Testing Ads On The Knowledge Graph
• November 2003 Search Market Share Frozen, Overall Query Volume Down

Online Marketing News From Around The Web:

Analytics

• Mobile App Metrics that Matter – Whiteboard Friday, moz.com
• Using Universal Analytics to Measure Movement, Google Analytics Blog

Blogs & Blogging

• 4 Things the White House Blog is Doing Right, www.blogherald.com
• Blog Growth: How to Build a Mega-Following, Social Media Examiner

Business Issues

• David Ebersman Sells 500K+ Facebook Shares, All Facebook
• Google Removes Vital Privacy Feature From Android, Claiming Its Release Was Accidental, www.eff.org
• Google Said to Mull Designing Chips in Threat to Intel, Bloomberg
• Leaked Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars, TechCrunch

Content Marketing

• What Content Marketing Needs to Rule in the Post-Advertising Age, Content Marketing Institute

Copywriting, Design & Usability

• Small Usability Changes That Have A Big Impact, www.sixthmanmarketing.com
• Tips for User Testing the 6 Stages of Your Development Cycle, www.usertesting.com

Display & Contextual Advertising

• Boost your multi-screen strategy with our new tools., Inside AdSense
• Google AdSense Drops Google+ From Scorecard, Search Engine Roundtable

Domaining

• Do More Due Diligence on a Buyer, www.domaininvesting.com
• See 21 companies that bought domain names last week, Domain Name Wire
• Ten more new gTLDs get ICANN contracts, DomainIncite

Ecommerce

• How the Top 50 retailers’ web sites performed over Thanksgiving weekend, Internet Retailer
• Six common conversion killers from ecommerce sites, eConsultancy
• The globalization of ecommerce in 2014, Internet Retailer

Email Marketing

• How Gmail Tabs Affect Your Email Marketing: An Update, blog.mailchimp.com
• 7 Tips to Promote Gift Cards in Email, Silverpop
• Black Friday vs. Cyber Monday: Which “Holiday” is More Popular in the Inbox?, blog.returnpath.com
• How Gmail’s decision to display images will affect your open rates, myemma.com
• Make holiday shoppers year-round fans, myemma.com

General Internet Marketing

• Using Paid, Owned, and Earned Media to Promote an eBook, www.buzzstream.com

Internet Marketing Industry

• Marketo Signs Definitive Agreement to Acquire Insightera, Extending Leadership in Multi-Channel Relationship Marketing, www.neondrum.com

Mobile/Local Marketing

• 6 Ways National Brands Can Improve Their Local Campaigns, streetfightmag.com
• iPhones Dominate Sales at All Four Major U.S. Carriers, All Things D
• UPDATE: iOS Version Distribution Study – 2012 through 2013, chitika.com
• Yelp: Average Advertiser Spend $3.6 to $4K, Screenwerk

Other Items

• Safari on Mac OS exposes web login credentials, www.zdnet.com

Reputation Management

• A Beginner’s Guide to Understanding Proactive Reputation Management, Search Engine Journal
• Do you know the lifetime cost of a reputation attack?, www.trackur.com

Social Media

• Blocking People On Twitter Now Just Mutes Them, Forbes
• 10 Social Media Measurement Best Practices, Exact Target
• 11 Ways to Lose Friends and Alienate People on Google+, www.ryanhanley.com
• 4 Brands Already Using Instagram Direct for Marketing, nitrogr.am
• A Look Back: Which 2013 Social Media Predictions Came True This Year?, blogs.constantcontact.com
• Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom’s Use of Pinterest, blog.marketo.com
• Facebook’s Pay-to-Play Model: Why You Should Reassess Your 2014 Organic Social Marketing Plan, Cypress North
• Great News For Brands: Facebook Takes Content Promotion To An Unprecedented Level, Contently
• Instagram Direct is Revealed: Michael Kors & GAP Jump on Board, simplymeasured.com
• Understanding Twitter’s New Location Prompt, MarketingProfs

Video

• BrightRoll and Nielsen to Advance Digital Video Audience Measurement, www.marketwired.com