Marketing Day: Content marketing, changing domain names & loyalty funnels

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

on May 9, 2016 at 4:00 pm | Reading time: 8 minutes
Chat with MarTechBot

marketing-day-header-v2-mday

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Survey: URL schemes for deep links increasing in retailer apps
    May 9, 2016 by Barry Levine
    Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and Google’s App Indexing, at least among retailers.
  • Act now: SMX Advanced early bird rates expire next week
    May 9, 2016 by Marketing Land
    Nearly 75 percent of the tickets for Search Engine Land’s SMX Advanced are sold, and rates increase next week. Don’t miss your only opportunity this year to attend this unique event experience, which has sold out each of the last 10 years! Register now and save $400 off on-site rates.
  • Global SEO: A huge opportunity + 5 tips for success
    May 9, 2016 by Christian Sculthorp
    According to columnist Christian Sculthorp, you may be missing out on a 6-billion-person market. Have you thought about going global with your SEO?
  • [VIDEO] Marketing Land Live #12: The trouble with bots, YouTube at NewFronts & more
    May 9, 2016 by Matt McGee
    In this week’s show, our panel talks about the challenge of communicating with brands through bots, voice search and digital assistant technology, recap YouTube and other news from NewFronts and more.
  • The 7 deadly sins of content marketers
    May 9, 2016 by Trond Lyngbø
    Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one?
  • Agency Magna Global ups YouTube spend by 5x, stealing from TV budget
    May 9, 2016 by Greg Sterling
    The $250 million still amounts to only about 5% of agency’s TV budget.
  • Changing domain names in 2016: 10 easily overlooked steps that can save SEO
    May 9, 2016 by Glenn Gabe
    Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.
  • Software dev firm Clearcode launches security-minded DMP
    May 9, 2016 by Barry Levine
    The company says the data management platform, part of its new 7suite data management stack, is the first for a private cloud or local infrastructure.
  • The loyalty funnel: 3 KPIs for measuring customer retention
    May 9, 2016 by Jordan Elkind
    How do you find customers and keep them coming back for more? Columnist Jordan Elkind outlines the multiple stages of a “loyalty funnel” and explains how you can target customers at each phase.
  • MarTech Europe 2016 call for speakers is now open
    May 9, 2016 by Marketing Land
    MarTech Europe is returning to London this fall, November 1 and 2, and I’m excited to open up the call for speakers today.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

Ecommerce

General Internet Marketing

MarTech

Mobile/Local Marketing

Social Media

Video

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

Add MarTech to your Google News feed.    Google News

Related stories

New on MarTech

About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related topics

Marketing management