Marketing Day: BlabPredicts’ new platform, an ecommerce report & VR marketing

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Social monitor BlabPredicts morphs into a data targeting firm for trends and keywords
  Mar 9, 2016 by Barry Levine
  The company is today launching a new platform so that marketers can direct ads immediately at not-so-obvious conversational threads on a given topic.
• What “human-in-the-loop computing” means for marketers
  Mar 9, 2016 by Joshua Reynolds
  Don’t let artificial intelligence replace human judgment in your marketing analytics. Columnist Joshua Reynolds discusses why you need a combination of human intuition and intelligent data to make the right decisions.
• How MeUndies gets people to buy products through its Snapchat account
  Mar 9, 2016 by Tim Peterson
  Clothing brand MeUndies’ Snapchat account has been posting special links to product pages and notched 10% to 12% conversion rates.
• Report: For every $1 online influenced by reviews, offline impact at least $4
  Mar 9, 2016 by Greg Sterling
  While ecommerce has grown to hundreds of billions of dollars annually, the influence of digital media on offline purchases is a multi-trillion-dollar phenomenon.
• 5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans
  Mar 9, 2016 by Mike Sands
  It’s time to move beyond “people-based marketing” as a catchphrase and jump on board. Columnist Mike Sands discusses how it will help brands connect with people and create more relevant messages.
• Beyond audience data: The critical need for better business intelligence in digital media
  Mar 9, 2016 by Rob Rasko
  Columnist Rob Rasko believes publishers need to move beyond audience data in order to get a complete picture of their business and learn how to efficiently structure it.
• What does VR-based marketing offer that other tech does not?
  Mar 9, 2016 by Barry Levine
  We asked two ad/marketing executives to go beyond the “wow” and look at the technology’s essential value propositions.
• 17 leading social media management software vendors compared
  Mar 9, 2016 by Digital Marketing Depot
  “Enterprise Social Media Management Software: A Marketer’s Guide,” produced by Digital Marketing Depot and sponsored by Spredfast, examines the market for social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Calculating the value of organic traffic
• Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
• Destinations on Google delivers new travel planning experience for mobile users
• Reverse-engineering AdWords Quality Score factors
• Clara Rockmore Google doodle doubles as a theremin to celebrate musician’s 105th birthday
• RIP Google PageRank score: A retrospective on how it ruined the web
• Google begins massive migrations of their blogs from blogspot.com to googleblog.com
• Bing search for “periodic table” returns interactive periodic table directly in results
• Bing auto-tagging comes to Shopping Campaigns, Image Extensions

Online Marketing News From Around The Web:

Analytics

• Beware of Automated Reporting: Software are NOT Analysts, www.internetmarketingninjas.com
• Why You Need Analytics and Trust for Successful Influence Marketing, www.convinceandconvert.com

Blogs & Blogging

• 7 Steps to Writing Killer Blog Posts That Actually Get Noticed – and Read!, ProBlogger
• How do the most popular brands manage blog comment sections?, econsultancy.com
• New Feature Plugin for WordPress Adds Emoji Reactions to Posts, wptavern.com

Business Issues

• How Twitter CEO Jack Dorsey Plans to Fix the Company, fortune.com
• Apple cofounder Steve Wozniak will be immortalized in a $350,000 wax figure, venturebeat.com
• Flickr’s desktop auto-upload feature is no longer free, VentureBeat
• Google Joins Facebook-Led Initiative That is Rewiring Data Centers, www.wsj.com
• The Method to Your March Begins at Yahoo Sports, yahoo.tumblr.com

Content Marketing

• Contently Case Story: How Better Weekdays Upped Its Efficiency and Redefined Content ROI, contently.com
• Creating and Curating an Experience Your Audience Will Remember, dannybrown.me
• Out of Ideas? 13+ Tools to Spark Content Creation, contentmarketinginstitute.com
• The Secret To Reducing Your Content Creation Time, heidicohen.com

Conversion Optimization

• Personalized Notifications Can Increase Conversion Up to 300%, www.adweek.com

Copywriting, Design & Usability

• Beyond the False Bottom: How to Avoid This Costly UX Mistake, conversionxl.com
• Topman vs. Next: who has the best purchase journey UX?, econsultancy.com
• Trust as the Cornerstone of an Effective CX Strategy, www.martechadvisor.com
• Using app data to improve the customer experience, www.mobilecommercedaily.com
• What is customer experience? 18 industry experts weigh in, www.usertesting.com

Domaining

• Donald Trump is #1 in .Com, domainnamewire.com
• Governments Still Split On ICANN Accountability Plan, But Will Not Block It, domainincite.com

Ecommerce

• Amazon to start air delivery network with leasing deal, www.reuters.com
• Ecommerce in South Korea: Aggressive Discounting, Rewards, www.practicalecommerce.com
• Ecommerce product descriptions: Are they always necessary?, www.econsultancy.com
• Retailers, How to Get the Right Fit with Content, adage.com

Email Marketing

• Canadian Email Ad Spend Continues Double-Digit Growth, www.emarketer.com
• How email helps Car Talk drive incredible results, myemma.com
• The DMA Email Experience Council (eec) releases Global Email Marketing Compliance Guide!, thedma.org
• Tired of Your Newsletter Design? Try These 14 Templates, blogs.constantcontact.com

General Internet Marketing

• The Definitive Guide to Web Personalization, blog.marketo.com
• What Makes Audiences Trust Your Influence Marketing, www.convinceandconvert.com

Internet Marketing Industry

• AerServ Partners With Pixalate to Support Fraud Detection and Ensure Viewability for Mobile Media Brand Marketers and Agencies, www.marketwired.com
• IAB Promotes Chris Glushko to Vice President of Marketing, www.businesswire.com
• VideoAmp Appoints Former Vizio Exec Nick Chakalos As Vice President Of Global TV And Data, www.prnewswire.com

MarTech

• Building Blocks: Roland Smart, VP of Social & Community Marketing at Oracle Talks Marketing Tech, www.martechadvisor.com
• MarTech Advisor’s Investscape 2015: Nearly $8 Billion Total Investment; Social Media, Analytics and Content Marketing Platforms most Funded Categories, www.martechadvisor.com

Mobile/Local Marketing

• Facebook Lite, now Facebook’s fastest-growing app, reaches 100M monthly users, techcrunch.com
• How mobile developers can conquer overcrowded app stores, digiday.com
• How Reddit hopes its first mobile apps will improve its advertising business, digiday.com
• Marketing Your Local Business: Waltz & Sons Propane, www.takeflyte.com
• Mobile Ad Blocking Installs Just Spiked 3X (but Advertisers Shouldn’t Panic Yet), www.tune.com
• Mobile transforms shopping for staples, opening door for CPG brands, www.mobilecommercedaily.com
• N, as in: so early, it’s Not Named yet ;) – Google Developers, medium.com
• The Ultimate Guide To Mobile Site Speed Optimization, www.searchenginepeople.com
• Why engagement is the best measure of mobile monetization, venturebeat.com

Reputation Management

• 4 Reasons Natural Authority Rocks and 4 Ways to Build It, www.copyblogger.com

Social Media

• 5 Media Types That Will Boost Your Sharing, www.searchenginejournal.com
• Explore links in Moments, www.Twitter.com
• Facebook buys popular MSQRD face swapping app, www.techinsider.io
• Facebook Reactions: What Small Businesses Need to Know, blogs.constantcontact.com
• Google+ now gives verified profiles, early access to new features to some Collections and Communities users, techcrunch.com
• How To Build An Instagram Following From Scratch, www.jeffbullas.com
• How to Make Technical Products Relatable on Social, simplymeasured.com
• Instagram kills newly launched “Being” app, which saw 50K downloads its first week, techcrunch.com
• New Research Reveals Paid Social Media Effectiveness, www.socialmediaexaminer.com
• Pinterest’s Buyable Pins Help Retailers Gain New Customers, Sell Midpriced Items, www.emarketer.com
• Snapchat’s new font change triggers meltdown online, digiday.com
• Social Media Guide to Holiday Marketing for Non Profits, www.searchenginejournal.com
• Social media management essentials for Instagram, www.cornwallseo.com
• Use Lead Ads to Connect with the People Who Want to Hear from Your Business, www.facebook.com
• What the Wall Street Journal has learned from Snapchat Discover, digiday.com
• Young Social Network Users in France Love Facebook, Snapchat, www.emarketer.com

Video

• 5 Amazingly Successful Brand Video Marketing Campaigns, www.toprankblog.com
• Extend Your Marketing Video’s Shelf Life: How and When to Iterate, www.marketingprofs.com
• Heavy Adoption for Facebook Lite: 100 Million Monthly Active Users, www.adweek.com
• The Top 10 #Marketing Blab Channels, www.searchenginejournal.com
• To Cut Video Ad Fraud, Heineken Focuses On Partners And Contract Terms, adexchanger.com
• Very short video ads have advantage on smartphones, www.mobilemarketer.com
• What Factors Hinder Digital Video Ad Spending?, www.emarketer.com
• YouTube cofounder Steve Chen launches Nom, a livestreaming service that’s Twitch for food shows, venturebeat.com