Marketing Day: August 5, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Don’t Tweet Evil: In Light of UK Threats Twitter Cracks Down On Abuse Like setting up unanimous Twitter accounts to spew 140 characters of hatred, abuse and threats? Well, Twitter may […]
Matt McGee on August 5, 2013 at 4:58 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Don’t Tweet Evil: In Light of UK Threats Twitter Cracks Down On Abuse
Like setting up unanimous Twitter accounts to spew 140 characters of hatred, abuse and threats? Well, Twitter may soon shut you down as part of their commitment to users in light of recent journalist threats. Three female journalists had recently been the subject of bomb threats in the UK, with two receiving threats of rape. […] - Export Your Google AdPlanner Data Now: AdWords Display Planner To Take Over Next Month
Google has announced that it’s rolling up AdPlanner and the Contextual Targeting Tool and Placement Tool into the new Google Display Planner. The consolidation is designed to unify the process of researching, planning and launching campaigns on the Google Display Network. The Contextual Targeting Tool and Placement Tool will be sunsetted in the next few […] - LinkedIn Releases Company Page API For Posting And Analytics
LinkedIn took another step toward targeting brands today, announcing the Company Page API and providing marketers more options to manage and measure their Company Page presence on LinkedIn. Some social partners have had access to post to LinkedIn Company pages for over a month now, including Hootsuite, HubSpot, Shoutlet and Percolate, but by opening up […] - Keep Calm & Send Email: Industry Experts Offer Hopeful Outlook On The New Gmail Inbox Tabs
On May 29, Google began rolling out a newly designed Gmail inbox that includes five separate tabs to group emails. After the announcement on Google’s official Gmail blog, users began seeing their emails sorted into three tabs – Primary, Social and Promotions – with the two additional tabs, Updates and Forums, available from the Configure […] - Social Saturation: 72% Of Online American Adults Now Use Social Networking Sites
As of this May, nearly three out of every four online Americans used social networking sites according to new research from Pew Internet. This number jumped 7.5% from late 2012 when two-thirds (67%) of adults used social sites. So, how far have we come? Well, back in 2005 just 8% of adults used social networking […] - Enterprise Web Analytics Tools 2013: Updated Marketer’s Guide
Digital Marketing Depot has released an updated edition of its Market Intelligence Report, Enterprise Web Analytics Tools 2013: The Marketer’s Guide. This 30-page research report presents a market overview and covers industry trends, mergers and acquisitions, as well as what to look for in an enterprise web analytics tool. The report includes profiles of six […] - Feedly, Google Reader Alternative, Gets Pro/Paid Version
Feedly, the popular RSS reader that shined during Google Reader’s closure, has quietly launched a “Pro” version of their RSS service. The pro version comes at $5 per month or $45 per year. Some early adopters have the chance of paying a one time fee of $99 for a lifetime, which I gladly did this […] - The Analytics Platform Wars & What They Mean To A CMO
“Should I move to Google Analytics Premium or keep my current vendor? Or both?” It’s a question I get asked all the time and clearly one many CMOs are struggling with. But too often it’s the wrong question, and often asked for the wrong reasons. It’s as if a single feature, processing limit, or interface […] - Facebook Hires Its First CMO — From Google
AdAge is reporting that Gary Briggs has been hired as Facebook’s new CMO — the first time the company has had such a role. Most recently Briggs was an advisor to Motorola Mobility CEO Dennis Woodsie. Before that he was SVP of marketing at Motorola. Briggs was also VP of consumer marketing at Google from […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s Matt Cutts: We Fight Search Spam In 40+ Countries & Internationalize Our Spam Algorithms
- AdWords Time Comparison Data Rolls Out In Web UI, Includes Filter Options And Exports
- Here’s Your BIG SMX East Preview: All the Reasons You Can’t Skip this Conference
- 7 Things I’ve Figured Out About The New Google Maps
- Apple Beefing Up Maps With Crowdsourcing, “Ground Truth” Hires
- Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time!
- New CityMaps Hopes To Compete With Social And Editorial Content
Online Marketing News From Around The Web:
Analytics
- 5 Web Analytics Truths for Smart Digital Marketing, www.onlinemarketinginstitute.org
Blogs & Blogging
- 10 Business Blogging Ideas To Break Free of Writers’ Block, Online Marketing Blog
- 13 Ways to Generate More Shares and Likes on Your Blog Posts, www.steamfeed.com
- 57 Ways to Boost Your Blog Traffic, www.jeffbullas.com
- 6 Tips for Managing Multi-Author Blogs Without Losing Your Mind, ProBlogger
- 7 Simple Ways to Find Great Blog Post Ideas in 30 minutes, pushingsocial.com
- I’m Over It: 10 Things No One Tells You About Blogging, kommein.com
Business Issues
- Foursquare’s Tips Growing Faster Than Yelp’s Reviews, www.fastcompany.com
- Hashtag creator leaves Google to join a 6-person startup, VentureBeat
- Ankit Jain Departs as Head of Search for Google Play Store, All Things D
- Can Mayer’s Aggressive Acquisition Spree Drive Revenue Growth At Yahoo?, TechCrunch
- Instagram Isn’t Killing Vine’s Growth (Not Yet, at Least), All Things D
- Some Twitter Users Push Back on Ads, Wall Street Journal
- Vine climbs to top of App Store, CNET
Content Marketing
- 19 Content Tools to Boost Your Search Performance, contentmarketinginstitute.com
- Content Marketing Efforts Are Becoming More Focused on Lead Gen, www.marketingcharts.com
Conversion Optimization
- 10 A/B Testing Tools for Small Businesses, Practical Ecommerce
- 10 Great Conversion Rate Optimisation Case Studies, www.koozai.com
- 7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up, www.quicksprout.com
- Having a CAPTCHA is Killing Your Conversion Rate, moz.com
- Jeremy Schoemaker’s Ninja Tricks for Long Form Sales Pages, ProBlogger
- The 7 Pillars of a Converting Landing Page, www.searchenginepeople.com
Copywriting, Design & Usability
- 10 Guidelines for Improving Your Eye Tracking Studies, usabilitygeek.com
- 10 Simple Things You Can Do to Fix Your Website Copy – Starting Today!, contentverve.com
Display & Contextual Advertising
- aimClear Facebook Ads Best Practices – Account Structure, aimClear Blog
- Do You Find Value In The Google AdSense Scorecard?, Search Engine Roundtable
- How to Target Facebook Ads to your Audience, Practical Ecommerce
- Local time zone reporting in the AdSense Management API, googleadsdeveloper.blogspot.com
- Retiring AdSense Management API v1 and v1.1, googleadsdeveloper.blogspot.com
- What to Make of View-through Conversions, www.ppchero.com
Domaining
- Walmart, Sony, CBS, Microsoft, Google, Disney Still Allowing TM Drop Domains To Be Grabbed By Others, The Domains
Email Marketing
- Gmail’s New Inbox Changes: How Will it Affect Your Business?, www.fathomdelivers.com
General Internet Marketing
- 3 Lessons From My First 100 Days of Marketing Automation, blog.marketo.com
- 5 ways to link digital conversations to brand health, blog.bazaarvoice.com
- The Most Powerful Secret to Winning New Clients, menwithpens.ca
Internet Marketing Industry
- Salary Guide For Web Designers & Web Developers [Comparisons], www.hongkiat.com
- SocialFlow Unveils Tool for Measuring Employee Social Engagement, blog.socialflow.com
Mobile/Local Marketing
- Is your website mobile-friendly? Try these 3 simple tests, www.christopherspenn.com
Reputation Management
- 12 Reasons Google’s “City Experts” Reviews Program Sucks, www.localvisibilitysystem.com
- Need Help Getting Reviews? Its only $299/mo and a ‘little’ cheating, Mike Blumenthal
Social Media
- 12 social customer service tips for beginners, eConsultancy
- 4 Pinterest Business Fails and How to Turn Them into WINS, www.steamfeed.com
- Buying Fans, Followers & the Truth, martinmacdonald.net
- How low-paid workers at ‘click farms’ create appearance of online popularity, Business Insider
- How Quickly Do People Join Different Social Networks?, Media Bistro
- Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank, www.mobilemarketer.com
- LinkedIn Now Lets Jobseekers Apply For Positions Directly Via Its Mobile Apps, TechCrunch
- Opening Our LinkedIn Company Page APIs, LinkedIn
- SMB’s and Google+ Still Not Connecting, Marketing Pilgrim
- Tide’s Shark Week Twitter Vine Is Bloody Good, AdWeek
- What Are Some Key Differences in Social Activity Around the World?, eMarketer
- With Findery, Caterina Fake Wants To Create A Lasting Community Around Stories, TechCrunch
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories