LinkedIn Releases Company Page API For Posting And Analytics

LinkedIn took another step toward targeting brands today, announcing the Company Page API and providing marketers more options to manage and measure their Company Page presence on LinkedIn.

Some social partners have had access to post to LinkedIn Company pages for over a month now, including Hootsuite, HubSpot, Shoutlet and Percolate, but by opening up the API, any third-party social management tools has the option to integrate Linkedin Company Page posting and analytics.

To learn more about the API and the Social Media Management Partner Program here. You can also check out an overview from LinkedIn’s presentation on the API below.

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Monica Wright

Monica Wright serves as Vice President of Audience Engagement for Marketing Land and Search Engine Land. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social and email. In addition, she serves as a program coordinator for the SMX conference series, produced by parent company Third Door Media, publisher of Marketing Land and Search Engine Land. You can find Monica on Twitter @monicawright, LinkedIn and Google+.