Marketing Day: August 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google: “Core Android” Not Impacted By Apple-Samsung Verdict Will Apple’s sweeping, yet still preliminary, patent victory over Samsung have a positive or negative impact on Android? Will it have any impact […]

on August 27, 2012 at 4:57 pm | Reading time: 7 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Google: “Core Android” Not Impacted By Apple-Samsung Verdict

    Will Apple’s sweeping, yet still preliminary, patent victory over Samsung have a positive or negative impact on Android? Will it have any impact at all? Will it be the death of competition or a boon for competition? Opinions are all over the place. Over the weekend Google issued a statement (via TheVerge) that the decision will have […]

  • Facebook: 3.2 Billion Likes & Comments Every Day

    In an effort to tout its advertising programs, Facebook is sharing some of its current worldwide activity statistics. Among the most interesting: Facebook users create 3.2 billion likes and comments every day. Facebook users spend an average of 6 hours, 35 minutes per month on the site, almost double Google’s 3:20. (These are desktop-only hours.) […]

  • Facebook, CNN Partner On Election Insights

    Buzz is one way that political campaigns measure their marketing success, and Facebook has teamed up with CNN to reveal how much buzz the two major parties are getting as the U.S. presidential race heats up. This morning they’ve launched a site called Facebook & CNN Election Insights. It offers a snapshot of how much […]

  • Google Reveals Prominent Legal Expert Among Paid Consultants

    As you may recall the judge in the Oracle v. Google patent and copyright trial (William Alsup) asked both sides to reveal authors, bloggers, journalists and others with whom they had financial relationships. Oracle disclosed that it had retained Florian Mueller, who writes the widely read patent blog FOSS Patents. Google said that it had no such relationships. The […]

  • Is it Possible To Overdo Your Company’s Social Media Presence?

    Yes, it is possible to have too much of a presence on social media. Just like with anything else, customers can feel inundated and overwhelmed by company tweets and status updates. According to a survey published in September 2011, 36% of all unlikes on Facebook are because a company was posting too much. This means […]

  • Tools For Spying On Your Competitor’s Display Ads

    Just go ahead and admit it. We’ve all had a fascination with spies since we were kids. That’s why we flock to spy movies like Mission Impossible and secretly pretend we could live a life as adventurous as Jason Bourne and James Bond. So maybe that’s why we look for marketing software that gives us […]

  • Survey: Ten Percent Would Pay At Least $10 Per Year To Remove Ads From Facebook

    Internet radio app Pandora allows users to pay $36 per year to remove all ads from the service. About 14 percent of Pandora’s revenue comes from this subscription service. I’m a subscriber and I happily pay the annual fee. That got me thinking about Facebook and whether there was an appetite for an “ad-free” version […]

  • Will Apple’s Patent Victory Reshape The Smartphone Market?

    This is the question on many minds following the dramatic Apple victory over Samsung in its patent case in US federal court on Friday. Many bloggers, pundits and tech journalists are now mulling over the implications and considering “What comes next?” Decrying the $1 billion-plus verdict Samsung immediately predicted the sky will fall on consumers: “It will lead […]

  • Apple Wins: Proves Samsung Infringed Patents As Jury Awards $1B+ In Damages

    Apple has won most of its case against Samsung. The jury found in Apple’s favor on an overwhelming majority of claims. Samsung was found to have infringed six of seven Apple patents. Conversely, the jury found against Samsung on almost all claims, including arguments that Apple’s patents were invalid. The jury also found that Samsung’s infringement […]

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Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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