Marketing Day: August 27, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google: “Core Android” Not Impacted By Apple-Samsung Verdict Will Apple’s sweeping, yet still preliminary, patent victory over Samsung have a positive or negative impact on Android? Will it have any impact […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google: “Core Android” Not Impacted By Apple-Samsung Verdict
Will Apple’s sweeping, yet still preliminary, patent victory over Samsung have a positive or negative impact on Android? Will it have any impact at all? Will it be the death of competition or a boon for competition? Opinions are all over the place. Over the weekend Google issued a statement (via TheVerge) that the decision will have […]
- Facebook: 3.2 Billion Likes & Comments Every Day
In an effort to tout its advertising programs, Facebook is sharing some of its current worldwide activity statistics. Among the most interesting: Facebook users create 3.2 billion likes and comments every day. Facebook users spend an average of 6 hours, 35 minutes per month on the site, almost double Google’s 3:20. (These are desktop-only hours.) […]
- Facebook, CNN Partner On Election Insights
Buzz is one way that political campaigns measure their marketing success, and Facebook has teamed up with CNN to reveal how much buzz the two major parties are getting as the U.S. presidential race heats up. This morning they’ve launched a site called Facebook & CNN Election Insights. It offers a snapshot of how much […]
- Google Reveals Prominent Legal Expert Among Paid Consultants
As you may recall the judge in the Oracle v. Google patent and copyright trial (William Alsup) asked both sides to reveal authors, bloggers, journalists and others with whom they had financial relationships. Oracle disclosed that it had retained Florian Mueller, who writes the widely read patent blog FOSS Patents. Google said that it had no such relationships. The […]
- Is it Possible To Overdo Your Company’s Social Media Presence?
Yes, it is possible to have too much of a presence on social media. Just like with anything else, customers can feel inundated and overwhelmed by company tweets and status updates. According to a survey published in September 2011, 36% of all unlikes on Facebook are because a company was posting too much. This means […]
- Tools For Spying On Your Competitor’s Display Ads
Just go ahead and admit it. We’ve all had a fascination with spies since we were kids. That’s why we flock to spy movies like Mission Impossible and secretly pretend we could live a life as adventurous as Jason Bourne and James Bond. So maybe that’s why we look for marketing software that gives us […]
- Survey: Ten Percent Would Pay At Least $10 Per Year To Remove Ads From Facebook
Internet radio app Pandora allows users to pay $36 per year to remove all ads from the service. About 14 percent of Pandora’s revenue comes from this subscription service. I’m a subscriber and I happily pay the annual fee. That got me thinking about Facebook and whether there was an appetite for an “ad-free” version […]
- Will Apple’s Patent Victory Reshape The Smartphone Market?
This is the question on many minds following the dramatic Apple victory over Samsung in its patent case in US federal court on Friday. Many bloggers, pundits and tech journalists are now mulling over the implications and considering “What comes next?” Decrying the $1 billion-plus verdict Samsung immediately predicted the sky will fall on consumers: “It will lead […]
- Apple Wins: Proves Samsung Infringed Patents As Jury Awards $1B+ In Damages
Apple has won most of its case against Samsung. The jury found in Apple’s favor on an overwhelming majority of claims. Samsung was found to have infringed six of seven Apple patents. Conversely, the jury found against Samsung on almost all claims, including arguments that Apple’s patents were invalid. The jury also found that Samsung’s infringement […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Webcasts next week: Mobile Advertising (Wed.), Link Building (Thurs.)
- Is Google’s Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent
- How Google Autocomplete Can Affect Your Brand’s SEO & ORM Strategy
- Is Mobile Search Taking Over The Restaurant Space?
- How SEMs Can Recognize & Resist Google-Think
- SMX East Early Bird Rates Expire Friday – Register Now!
Online Marketing News From Around The Web:
Affiliate Marketing
- Are Outsourced Affiliate Managers Better Than In-House Ones?, www.amnavigator.com
- Crushing It at Affiliate Summit East 2012, www.crushads.com
Analytics
- Why Analytics Isn’t Serving Your Page 50/50, blog.search-mojo.com
Blogs & Blogging
- 8 Things I Hate About Blogging, www.clicknewz.com
- Blogging Networks Can Expand Your Reach, Influence, and Income, Small Business Trends
- Guest Blogging – Enough is Enough, SEOmoz
Business Issues
- Facebook Acquires Social Analytics Company Threadsy, thenextweb.com
- Guggenheim Architect To Design Facebook HQ’s New 3,400-Employee Tree-Topped Engineering Building, TechCrunch
- Tim Cook tells Apple employees that today’s victory ‘is about values’, 9to5mac.com
- Will Apple now sue Google?, tech.fortune.cnn.com
- $1.1B Microsoft Patent Deal Done, AOL Buys Back $600M In Stock, Offers Dividend Of $5.15 Per Share [CEO Memo], TechCrunch
- Apple And Samsung Both Lost. So Did Buyers, Read/Write Web
- E-mail service provider StrongMail appoints a new CEO, www.internetretailer.com
- German consumer group sets Facebook privacy ultimatum, Reuters
- Samsung’s ‘Internal Memo’ On The Patent Lawsuit, www.businessinsider.com
- Sweet? Mayer Declares That It’s Peanut Butter Jelly Time at Yahoo, allthingsd.com
- Twitter Appeals Ruling in Battle Over Occupy Wall Street Protester’s Information, www.aclu.org
- Two Ways Samsung’s Court Loss To Apple Is Actually Good For Google, Read/Write Web
Conversion Optimization
- 5 Retail Lessons For Ecommerce Sites, mashable.com
- Three Landing Page Mistakes Even Intelligent Marketers Make, www.mpdailyfix.com
Copywriting, Design & Usability
- 13 Best User Experience Blogs, www.internetmarketingninjas.com
- Passive Income Strategies For Web Designers, www.smashingmagazine.com
Display & Contextual Advertising
- 3 Tips for Optimizing Facebook’s Page Post Ads, Rimm Kaufman
- How Branded Image Ads Can Lead To Offline Sales: An Anecdote, PPC Hero
Domaining
- dot coma – Are Domain Names Even Relevant Now?, Convince and Convert
- Oops, I entrusted my domain name to a tiny island nation!, domainnamewire.com
Email Marketing
- Four to 15 character subject lines have highest open rates, econsultancy.com
Internet Marketing Industry
- 15 Tips for Ending Client Relationships in a Positive Way, www.trackur.com
Local Marketing
- Craigslist Maps: Website Quietly Tests New Housing Ads Using OpenStreetMap Data, idealab.talkingpointsmemo.com
Mobile Marketing
- Confirmed: New Apple iPad in Oct., After iPhone’s September Bow, AllThingsD
- iOS and Android Adoption Explodes Internationally, blog.flurry.com
- Mobile Banners Continue to Boast High Click Rates, www.emarketer.com
Other Items
- 5 Design Tricks Facebook Uses To Affect Your Privacy Decisions, TechCrunch
- How Google Tracks Us On The Web – Let Us Count The Ways, antezeta.com
Reputation Management
- 10 Online Reputation Management Tips for Businesses, www.cio.com
- Adding InfluenceRank & Sentiment Analysis to CSV Exports & Our API, www.trackur.com
Search Marketing
- Why You Shouldn’t Get Bent Out of Shape About Siri Rankings (Yet), www.davidmihm.com
- Bad Link Building Recovery After Google Penguin, searchenginewatch.com
- The Ultimate PPC Audit Checklist, www.lunametrics.com
Social Media
- Google Plus Custom URL Facts, www.beussery.com
- 50 ways to use Twitter more effectively, www.prdaily.com
- How to do custom social media redirects, www.christopherspenn.com
- Location-Tagging Catches on for Social Posts, www.emarketer.com
- Restaurant Social Media Top 10 [Infographic], www.fastcasual.com
- Social Media Automation, Not Autopilot, blog.jugnoo.com
- This is how you stop social media shiny object syndrome, socialfresh.com
- Tweetbot for Mac Alpha Pulled Due To Twitter User Caps, thenextweb.com
- You can help determine Pinterest’s next feature, www.dailydot.com
- Your Twitter Followers Aren’t Fake, They’re Just Shy, www.buzzfeed.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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