Marketing Day: August 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• IFTTT Brings Back Twitter Triggers
  Social media marketers will be happy to learn that Twitter triggers are available again inside the popular automation tool, If This Then That (IFTTT). IFTTT dropped Twitter triggers last September voluntarily during the midst of a lot of animosity between Twitter and developers over Twitter’s API changes. It kept Twitter “actions,” though, meaning you could […]
• Yahoo #1 Again, US Network Traffic Not There Since Early 2008
  ComScore just released its monthly Top 50 US Web properties list today. I’ve generally stopped looking at this list. But it was pointed out to me that Yahoo is back at number one. When was the last time Yahoo was number one? We’ve submitted the question to comScore directly but haven’t heard back. In my […]
• Facebook Upgrades, Expands Embeddable Posts To All
  Facebook’s embeddable posts feature is now available to everyone, and the expansion includes a couple new features, too. When it launched three weeks ago, embeddable posts were only available for content from a handful of mainstream publishers. Now, public posts from any Facebook personal profile and/or Facebook Page can be embedded. Below is an example […]
• Google’s Field Trip App Now Available For Google Glass
  Google’s Field Trip, a local discovery app that offers information about your surroundings, is now available for Google Glass. The app was introduced last year for Android devices and later came to the iPhone, too. Google’s Timothy Jordan described the app today as “a guide to help you discover hidden gems and interesting information around […]
• Questions On Google Authorship? Google Shares Some Answers
  Trying to figure out how Google Authorship works? Google has a new post out today answering a few tricky questions such as how to deal with mascots (sorry, they don’t get authorship) and what types of pages can have authorship appear in Google’s search listings. Read more in Google’s post and also see our longer recap […]
• Want To Speak @ SMX Social Media Marketing? Here’s How
  The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Social Media Marketing 2013, November 20-21, at the ARIA Resort & Casino in Las Vegas. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch […]
• Google Rumored To Be Kicking Off Conversations To Win NFL Sunday Ticket Package
  Rumors are spreading that Google has started informal discussions with the NFL to buy the rights to the NFL Sunday Ticket package. AllthingsD.com’s Peter Kafka reports that Google CEO Larry Page and YouTube’s head of content Robert Kyncl sat down with NFL commissioner Roger Goodell and other NFL leadership. “The Sunday Ticket package was among […]
• SMX East Keynote: Richard Alfonsi Of Twitter, On “Now Moments”
  Twitter has turned into a global chat room where everyone seems to be talking about everything to everyone. Many different “conversations” happen simultaneously, plus there are particular moments — TV finales, sporting events, breaking news and more — where many people have all “tuned in” at once. I’ll be talking more about this phenomenon, and […]
• Facebook Leads Group To Connect The Rest Of The World
  Facebook’s mission is to make the world more open and connected. The company is now literally trying to do that by leading a group of mostly mobile companies to help bring 5 billion more people online. The initiative resides at internet.org. From the press release: The founding members of internet.org — Facebook, Ericsson, MediaTek, Nokia, Opera, […]
• Deeper Dive On A Facebook Marketing Case Study
  In last month’s article about how great community management is beginning to emerge in smaller organizations, I used an example from Seagull Outfitters, courtesy of Marty Weintraub at aimClear. For this post, I went back to Weintraub for some additional information. Seagull Outfitters is a regionally dominant Minnesota Canoe Area Boundary Waters outfitter. Located at the end […]
• Fair Catch: Using Unstructured Data To Reach The Fantasy Football Player
  According to market research firm Ipsos, 25.8 million people will play fantasy football this year. With a reach that size, it’s no wonder that brand marketers continue to invest in sponsorships and media surrounding the major fantasy football platforms such as ESPN, CBS, the NFL or Yahoo. In a recent Advertising Age article, Fantasy Football Players […]
• Mobile Internet Time Now Exceeds PC — comScore
  StatCounter will tell you that in the US, at this moment, 15.8 percent of web traffic is coming from mobile devices. Given that there are roughly 150 million smartphones in the country that seems like a relatively small percentage of overall traffic. While the aggregate number may still be small, when one looks more closely […]
• Vine Grows To 40 Million Registered Users, More Than Tripling Its User Base Since June
  After only seven months since Twitter acquired Vine, the six-second video sharing app has reached an impressive 40 million registered users, more than three times the number of Vine users reported just two months ago. While this milestone does not reflect “monthly active user” numbers commonly shared by social networks like Facebook and Twitter, it […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording
• Google Provides FAQ About Authorship, From Blocking To No Mascots
• Innovating In The B2B Search Space: Testing Geo Bid Multipliers
• SMX East Keynote: Twitter VP Richard Alfonsi On “Now” Moments & The Conversation

Online Marketing News From Around The Web:

Analytics

• Introducing The New Google Analytics Metadata API, Google Analytics Blog

Blogs & Blogging

• 30+ powerful adjectives and verbs for eye-catching headlines, econsultancy.com
• How to Increase Blog Email Subscribers by 128% in 3 Months, HubSpot
• How to Write a Blog Post, www.trafficgenerationcafe.com
• Huffington Post to end anonymous comments, GigaOM

Business Issues

• Amazon Ramps Up $13.9 Billion Warehouse Building Spree, Bloomberg
• Sneak peek: Yelp’s new San Francisco HQ set to open, www.bizjournals.com
• Google Couldn’t Kill 20 Percent Time Even if It Wanted To, Wired
• Why I Believe Yelp is Doomed to Fail , shankman.com

Content Marketing

• Content Repurposing – “Use it up, wear it out”, Avalaunch Media

Copywriting, Design & Usability

• These Are My People: The Value in UX Organizations, uxmag.com

Domaining

• Louis Vuitton Files Federal Cybersquatting Suit over 98 Domain Names, The Domains
• Why We Don’t Need More Domain Extensions, www.blogherald.com

Email Marketing

• Dealing With Gmail Tabs: Just How Effective Are Dedicated Gmail Campaigns?, blog.returnpath.com

General Internet Marketing

• Smarter Content Marketing Versus Inbound Marketing, www.covario.com

Internet Marketing Industry

• VerticalResponse Unveils Free Online Marketing Tools for Small Businesses, www.bizjournals.com

Mobile/Local Marketing

• Branded Google Glass Apps Emerge Despite Tiny User Base, Ad Age
• Why People Need To Stop Obsessing About The Google Glass ‘Pay-Per-Gaze’ Emotion Tracking Patent, Business Insider

Other Items

• Newer IE versions found to be dramatically more reliable, CNET

Reputation Management

• How To Manage Your Brand’s Reputation Online, www.koozai.com

Social Media

• Facebook Lifts 20 Percent Text and Other Rules for Cover Photos, www.verticalmeasures.com
• 7 Deadly Pinterest Marketing Mistakes To Avoid, V3 Integrated Marketing
• How to choose a hashtag, Twitter Blog
• How Vine Settled On 6 Seconds, www.npr.org
• Private neighborhood social network Nextdoor makes the leap from iOS to Android, The Next Web
• Some Lessons From Vine, www.avc.com
• The Great App.net Mistake, Wired
• Use @Pocket @Buffer & @IFTTT to Make My Social Sharing Efficient, thenextcorner.net