Marketing Day: April Fools pranks, Snapchat story search & Reddit ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Barry Schwartz on March 31, 2017 at 4:00 pm | Reading time: 4 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Snapchat makes it possible to search for Stories by keywords
Mar 31, 2017 by Danny SullivanThe change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the app. - April Fools’ Day 2017: Play Ms. Pac-Man, Amazon Echo’s Petlexa, Google Gnome & more
Mar 31, 2017 by Matt McGeeThe annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway. - Reddit launches a new self-serve ad platform
Mar 31, 2017 by Tamar WeinbergNew platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported. - Facebook expands branded content program, will mark posts as ‘paid’
Mar 31, 2017 by Tamar WeinbergFacebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for. - Search & social integration: Takeaways from SMX West
Mar 31, 2017 by Caitlin JeansonneSearch and social don’t have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West sessions that looked at how SEO and social media teams can complement each other to provide stronger results. - Reaching users wherever they are
Mar 31, 2017 by Josh ToddColumnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel. - How to decide ‘Should I bid?’
Mar 31, 2017 by Kevin LeeAre your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work. - Google Maps ad traffic steadily growing
Mar 31, 2017 by Andy TaylorColumnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. - Baidu becomes Google’s biggest ally in mobile page speed
Mar 31, 2017 by Hermes MaChinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable. - Are you grateful for digital?
Mar 31, 2017 by Lewis GershIn a world where we’re bombarded with digital interruptions, it’s hard to feel grateful for digital. So what’s a marketer to do? Columnist Lewis Gersh has an answer to the conundrum.
Online Marketing News From Around The Web:
Blogs & Blogging
Content Marketing
- 6 Ways to Energize Your Content Marketing Team (and Your Content), Content Marketing Institute
- How Content Helps the UK’s Biggest Grocery Stores Corner the Market, Contently
Conversion Optimization
- The Periodic Table of Landing Page Elements (and How to Use Them for Explosive Success), www.leadpages.net
- What’s a Good Conversion Rate?, Portent
Display & Contextual Advertising
- Apple Opens Up, Allowing Third-Party Ad Measurement Via NBCU Deal, Ad Exchanger
- Banner ads: best creative practices, 3Q Digital
- Pulling Ads from Google: Smart Move or PR Stunt?, www.wordstream.com
Domaining
- Premium renewals create headaches for domain buyers, Domain Name Wire
Ecommerce
- Amazon Business Is Coming For You, Distributors, www.cmswire.com
- Lipton’s Ecom Site Brews Up More Conversions With AI, Ad Exchanger
General Internet Marketing
- 5 Reasons CMOs Are Failing at ROI, www.martechadvisor.com
MarTech
- Get Smart Content and Bombora Form Partnership to Empower the Next Generation of Marketing Personalization with Intent-Based Insights, globenewswire.com
- Reshift Media Revolutionizes Facebook and Google Advertising for Multi-Location Businesses, www.reshiftmedia.com
- Connatix Launches Platform Focused On Brand Safety, MediaPost
- Google’s AI Hasn’t Passed Its Biggest Test Yet: Hunting Hate, Bloomberg
Mobile/Local Marketing
- 6 Ways to Get Around Google’s Mobile Sign Up Form Penalty, AWeber
- Introducing the Mobile Sites certification, for web developers, developers.googleblog.com
- Starbucks to test mobile order and pay-only store at headquarters, Reuters
Social Media
- The New Twitter @-Replies Are Giving Me an Ulcer, motherboard.vice.com
- 3 Keys to the Future of Social Media Marketing, Marketo
- 5 Effective Ways Your Business Can Sell on Pinterest, blogs.constantcontact.com
- Paid Social Targeting: Winners and Losers, www.beyondthepaid.com
- Rethinking our default profile photo, Official Twitter Blog
- Study: Only 22% of consumers have engaged with a chatbot, www.retaildive.com
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