Reddit launches a new self-serve ad platform
New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.
Reddit is upping its game in the advertising space, with an announcement that they have just launched a revamped self-serve platform for its advertisers.
Here are the features:
- A redesigned interface that is user-friendly and “easier on the eyes.”
- Reddit now offers post-pay billing, which saves advertisers from having to top up their accounts or request refunds if the ad doesn’t run up to the paid amount.
- Multiple creatives can be used per campaign, and you can also create a campaign and add creatives to it versus the other way around (which was previously required — first creative, then campaign).
- Reporting analytics have been improved, allowing advertisers to select arbitrary date ranges, chart eCPM, eCPC and CTR, view spend, impression and click metrics.
Here are a few screen shots of the new platform:
The old system will remain in place for the next few months but will ultimately be sunsetted. Existing campaigns will remain in place, but the campaigns and creatives are not transferable to the new system. Therefore, campaigns and creatives will have to be recreated on the new platform.
In October, Reddit announced details about interest-based ad targeting.