Marketing Day: April 9, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Update To Google Search App For iOS Fixes Bugs, But That’s About It The Google Search app for iOS has been updated with bug fixes and an improved voice search, but […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Update To Google Search App For iOS Fixes Bugs, But That’s About It
The Google Search app for iOS has been updated with bug fixes and an improved voice search, but there’s no mention of Google Now included in the latest version of the app. Last month, the leaked video posted below suggested that Google Now would soon be available for iPhones and iPads via the Google Search […]
- Google Closing Social Login Gap With Facebook
Facebook has been the dominant source of social logins, but Google is closing the gap and now accounts for more than one-third of all social logins. That’s according to the latest quarterly report from Janrain. After a couple years of consecutive gains, Facebook’s share of social logins has dropped for two straight quarters now. In […]
- Android Gives Google Play A Fresh Look For Spring
Android is rolling out a Google Play store redesign for phones and tablets. Created to offer a more simple and clean look, the new design will include bigger images with similarly-themed content grouped together. As users scroll down the page, recommendations will appear in a continuous stream of new content to explore. The purchasing process […]
- Retargeting To EBay Shoppers Now Possible
Like Amazon, Facebook and Google, eBay is sitting on a huge trove of proprietary customer data. Unlike those other online giants, eBay had not made that data available for ad targeting by marketers. Until now. AdWeek reports eBay is following Amazon’s lead in monetizing customer data. “We’re now commercializing that capability for the benefit of […]
- New Google Antitrust Complaint In Europe Calls Android A “Trojan Horse”
Yesterday, the Fairsearch.org coalition, now featuring Oracle and Nokia, filed a fresh antitrust complaint in Europe against Google. The complaint focuses on Android and calls the operating system a “‘Trojan Horse’ to deceive partners, monopolize the mobile marketplace and control consumer data.” Fairsearch cites data showing that Android dominates the smartphone market in Europe to the […]
- Report: Apple Accounts For 74% Of App Revenue & Google 51% Of All App Downloads
Canalys’ App Interrogator research published a report showing that there were 13.4 billion app downloads, with revenue of $2.2 billion in the first quarter of 2013. Of that, 74% of the app revenue went through Apple’s iTunes network, while Google Play accounted for the most app downloads with 51%. Apple developers earned over $1.6 billion […]
- How Do I Get Started With Content Marketing?
Utilizing content marketing as part of a digital marketing strategy can prove to be beneficial for businesses and brands if these strategies are well executed. However, many marketers unfamiliar with content marketing don’t know where to begin to develop a successful plan. They understand the concept, but still don’t know how to get started. In […]
- Using Holiday Trends To Schedule Ad Campaigns
Every holiday comes with its own traditions and methods of celebration. Whether it be Fourth of July cookouts, Halloween trick-or-treating, Christmas gifts or Valentine’s Day flowers, each has its own set of festivities and a culture around it that strongly influences how people elect to spend it. Given the commercialization surrounding the winter holiday season, […]
- Facebook Home Won’t Collect Notification Contents Or Data From Within Apps
Since Facebook launched the Android experience ‘Home’ last week, a number of privacy concerns have arisen. What will Facebook see? Will they be able to access apps? Can personal messages be seen by Facebook? Well, Facebook has released a detailed Q & A on privacy, and the initial look is quite favorable for users who don’t want […]
- Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews
According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. The survey, sponsored by Zendesk in the early part of 2013, included responses from 1,046 […]
- TripAdvisor Proactively Adopts Viewability Standard With “Delayed Ad Call”
TripAdvisor ushered in a big change to their display ad placement platform last week that could have repercussions well beyond the travel industry. In a proactive response to ad industry initiatives to move from a “served” to a “viewable” impression metric, the company announced last week that it launched “Delayed Ad Call”. Advertisers will be […]
- EMarketer: More Companies Using Real-Time Marketing As Social Media Analytics Improve
EMarketer reports that many businesses are leveraging social analytics vendors, digital agencies and PR firms for a variety of real-time marketing initiatives, moving beyond simply analyzing their social media data to gauge brand awareness or respond to comments via their social media pages. According to the report, 53 percent of the marketers surveyed plan to […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- The Date: Enhanced Campaigns Rollover Starts July 22
- Ad Group-Level Mobile Bids Coming to Enhanced Campaigns
- Public Relations For SEO: How To Target Journalists
- Public Relations For SEO: The Complete Guide
- Public Relations For SEO: How To Pitch Journalists
- The Dark Side Of The Internet: A Search Engine That Finds Unsecured Routers, Servers & A Whole Lot More
- EU Leans Toward “Labeling” To Resolve Antitrust Claims Against Google
- How To Attribute Comparable Value To Search & Social Campaigns
- How To Mine Your Local Market Site Search Keyword Goldmine
- How Google’s Disavow Links Tool Can Remove Penalties
- Live @ SMX Advanced: The Periodic Table Of SEO Ranking Factors, 2013 Edition
- SMX London Keynote: Jim Sterne On Becoming A “Company Insight Wizard”
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
- 5 Useful Pinterest Analytics Tools, www.searchenginepeople.com
- Handy Google Analytics Advanced Segments for any website, michele.webanalyticsdemystified.com
- How to Fix Google Analytics to Properly Calculate Bounce Rate, www.billhartzer.com
Blogs & Blogging
- Business Blogging: The Social Engagement and Revenue Driver Sweet Spot, BruceClay.com
- 3 reasons why blogging scares hospital communicators, www.healthcarecommunication.com
- Get Off My Lawn! Blog For Your Own Audience!, www.mackcollier.com
- Moving A WordPress Website Without Hassle, Smashing Magazine
- Small Business Blog, Big Business Results, Online Marketing Blog
- The future of SEO plugins for WordPress, yoast.com
Business Issues
- Google airplane facility goes before San Jose City Council, Mercury News
- Google Fiber’s Next Stop: Austin, Texas, googlefiberblog.blogspot.com
- Google Might Be Planning Free Nationwide Wi-Fi Since The FCC Isn’t, Forbes
- Just Six Months After Being Acquired, Twitter’s Vine Hits #1 Free Spot On Apple’s App Store, TechCrunch
- Microsoft hits Google on Android privacy: name, email, and location given to app developers, VentureBeat
- Nearly 60K Low-Quality Apps Booted From Google Play Store In February, Points To Increased Spam-Fighting, TechCrunch
- Softbank CEO claims patent on key Google Glass technology, www.dvice.com
- Twitter makes Seattle engineering office official, www.bizjournals.com
- Twitter Poaches Exec Who Oversaw Facebook’s Omnicom Relationship, Ad Age
- WhatsApp Executive Denies Google Sale Report, All Things D
Content Marketing
- Case Study: How to Build a Vast Audience by Mastering the Art of the Interview, Copyblogger
- How to Curate, siegemedia.com
Conversion Optimization
Copywriting, Design & Usability
- 5 tips for creating great mobile app user interfaces, VentureBeat
- Responsive Design & Touch Interfaces, Overit
Display & Contextual Advertising
- Banner Ad’s Creators Dismayed By Its Current State, www.digiday.com
- Can Native Ads Scale?, ClickZ
- COPPA Changes – What Advertisers Need to Know, HasOffers
- Introducing 10 for 10 publisher stories: Crafting with Cut Out + Keep, Inside AdSense
- Why Your Campaigns on Facebook Are Failing, Inside Facebook
Domaining
- Donuts “almost doubles” $100m funding for new gTLD auctions, domainincite.com
- New gTLD program waiting on the world’s governments, news.dot-nxt.com
Email Marketing
- 6 Ways To Send Emails Your Customers Will Love, unbounce.com
- Four Types of Customer Data Every Email Marketer Should Know, www.mpdailyfix.com
- New e-book: The Ultimate Email Deliverability Glossary, blog.returnpath.com
- Personalized e-mails can boost Mother’s Day sales, Internet Retailer
General Internet Marketing
Mobile/Local Marketing
- Marketers still need to work on mobile email: stats, econsultancy.com
Social Media
- 5 Ways Small Businesses Can Maintain a Social Media Presence and Ignore Scaremongering, www.stateofsearch.com
- 7 Ways Millionaire Self Help Gurus Make More Money Than Social Media Experts, www.rohitbhargava.com
- A holiday-focused Pinterest contest helps Blue Nile gain followers, Internet Retailer
- Buffer: Timesaving Social Sharing and Management Application, Practical E-Commerce
- CMOs Using Social Data to Flex Their Muscle, sloanreview.mit.edu
- Cutting Through the Crowds on Facebook News Feeds, www.socialbakers.com
- Facebook Asks You To Please Select Your Emotion, TechCrunch
- Facebook simplifies process for apps to incorporate Open Graph actions, Inside Facebook
- Facebook Starts Placing Restrictions On Event Invites, All Facebook
- Facebook Survey: What Users Hate About Brands, Social Media Today
- Hashtags: The Right & Wrong Way To Create Them, www.digitalalwaysmedia.com
- How to establish your company’s Social Media Lead Team, www.businessesgrow.com
- LinkedIn Tips: Is your Profile a Star Performer?, BruceClay.com
- On Facebook, Retailers Tackle How Best to Drive Sales, eMarketer
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
About The Author
