Marketing Day: April 30, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: New: Real-Time Conversions Now Live In Google Analytics Google Analytics has launched Conversions to Real-Time reports. Spotted by @RossGraphitas, who says it went live in the UK around 8pm there today, […]

on April 30, 2013 at 5:02 pm | Reading time: 7 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

  • New: Real-Time Conversions Now Live In Google Analytics
    Google Analytics has launched Conversions to Real-Time reports. Spotted by @RossGraphitas, who says it went live in the UK around 8pm there today, the new report shows real-time activity for all Goal URLs set in your Google Analytics account. We’re seeing it live here in the U.S., as well. Anyone else seeing it in other […]
  • Twitter Rolls-Out Self-Service Ad Platform To All U.S. Users
    Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all users in the U.S. Previously, the self-serve platform was available by invite only. Now, small businesses, bloggers and other users can use the Twitter ad platform to launch Promoted Tweets and Promoted Accounts ads. Back in March, Twitter announced […]
  • Foursquare Set To Sell Check-In Data For Ad Retargeting
    As reported earlier this month, Foursquare has been working to woo agencies and big brand advertisers. Now, a leaked presentation deck picked up by Valleywag shows how the profit-challenged company is pitching two new advertising products that leverage its location-based data. The first product, set to launch in May, is Check-In Retargeting, which would allow […]
  • Remix Culture: Rethinking What We Call Original Content
    Star Wars, “Stairway to Heaven,” and the Apple Macintosh — what do they have in common? They’re creative and cultural works of genius that have shaped and defined generations. We might also think that they’re original works born of a lightning-in-a-bottle, “aha!” moment of creation by the lone inventor. In fact, each one of these […]
  • Display Campaign Success: Looking Beyond The Click
    The path from clicking a search ad to a conversion — buying a product, downloading a brochure, locating a store — is well understood and widely accepted today. Because a search ad relates to an intent expressed by the person doing the search, click-through rate serves as a good proxy for conversion, and cost-per-click (CPC) […]
  • How Google+ Interactive Posts Push CTAs & Deep Linking Directly Within A Post
    Two months ago, Google rolled out an interesting new twist to Google+ posts, the addition of interactivity. Rather than just text, images or links, Google+ interactive posts allow for calls to action or a specific “deep link” directly within a post. This allows for smarter targeting from companies and smarter, easier, pre-filled updates by users […]
  • PC Free: 46% Used Only Mobile Devices In Purchase Process According To New Study
    Perhaps the most potent – even shocking – finding of the 2013 US Mobile Path-to-Purchase Study is that 46 percent of survey respondents said they relied exclusively on their smartphones or tablets in conducting online research across a range of purchase categories. Nearly half of the adults involved in this study did not consult PCs […]
  • Followgen Founder Tells Twitter They Should Shut Down His Biz
    Usually, stories around Twitter’s API are those of companies begging for access that have been shut down. This weekend, the exact opposite occurred. This odd case featured Followgen founder Myles Recny who released a blog post this weekend telling Twitter that they should shut down his company. In the bold move, Recny posted 500 words on […]
  • New Yahoo Stream Ads Fit Right In Line With The New Yahoo Experience
    After launching the new Yahoo news stream experience in February, the company announced their newest advertising format today, Yahoo Stream Ads. Designed to offer an unobtrusive advertising experience, the stream ads are labeled by Yahoo as the “sponsored twin” to news feed articles, meant to deliver personalized content to users. As a user performs more […]
  • Oreo Daily Twist Campaign Wins The 2nd Annual Facebook Studio Blue Award
    Facebook’s Creative Council evaluated hundreds of Facebook ad campaigns submitted by brands and agencies from across the globe to select winners for the 2013 Facebook Studio Awards. This year’s top winner was Oreo, taking home the Blue Award for the Oreo Daily Twist Campaign, a social program that marked Oreo’s 100th Birthday Celebration by posting […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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