Twitter Rolls-Out Self-Service Ad Platform To All U.S. Users

Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all users in the U.S.

Previously, the self-serve platform was available by invite only. Now, small businesses, bloggers and other users can use the Twitter ad platform to launch Promoted Tweets and Promoted Accounts ads.

Back in March, Twitter announced upgrades to the self-serve platform that allow advertisers to target users by interest, gender, platform and device, and earlier this month, the company expanded keyword targeting capabilities to include users’ timelines.

The self-serve platform also has analytics tools that include a Promoted Tweets dashboard and follower growth chart.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.