Marketing Day: April 3, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Instagram: After One Year, About Half Of Our Users Are On Android
  It’s been a year (exactly) since Instagram’s Android app launched, and the photo-sharing app has become just about as popular on that platform as on iOS. In a short blog post marking the anniversary, Instagram’s Philip McAllister says about half of all users are on Android: One year ago today we launched Instagram for Android. […]
• Twitter Updates Its Mobile Apps To Support New Twitter Cards
  Those new Twitter Card formats that the company just announced last night? They’re coming to Twitter’s mobile apps and mobile.twitter.com. Twitter just announced an update to both its official Android and iOS apps, as well as to the mobile website, saying that all will very shortly support photo galleries, apps and product listings inside individual […]
• Safari Still Leading With 61% Of The Mobile Browser Market
  Net Applications, a site that monitors web traffic, announced today that Apple’s iOS browser Safari won 61.79 percent of all mobile browser web traffic last month, a solid six-point percentage jump from February when it led with 55.41 percent of the market. At 61.79 percent, Safari ranks high above its competitors, owning 40 percent more […]
• Report: Google’s Next Nexus 7 Drops Price To $149
  A new report from Reuters, citing anonymous sources, says that Google’s new Nexus 7 tablet will be released in July and could be priced at the low-low price of $149. This would be $50 better than the current version, which was the best small tablet until the arrival of the iPad Mini. It’s still the best […]
• Google Turns Focus To “Engaged” Android Users Rather Than Raw Activations
  There’s always been a kind of paradox at the heart of the Android ecosystem: it’s the dominant smartphone OS, but its users don’t dominate the mobile Internet. Mobile browser and Internet usage numbers don’t line up with handset market share. Google has always promoted its raw Android activation numbers as a way to show momentum […]
• Merchandising For Email Marketing — Selecting Products and Promotions
  How do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place that answers these questions, you should. Merchandising for email should be a collaborative process for optimal results. Setting The Promotional Calendar The promotional calendar should be developed with […]
• Twitter Announces 3 New Twitter Cards At Developer Event
  With a packed house in Twitter’s employee cafeteria Tuesday night, the company announced an important expansion of “Twitter Cards” — the technology that adds rich content inside a tweet. These were first called expanded tweets when Twitter launched the feature in June 2012. About four months later, Twitter announced that it already had more than […]
• Ads Manager Facelift Makes It Easier For Facebook Advertisers To Track Performance
  A new Facebook Ads Manager enhancement released today places an emphasis on defining goals and actions for all ads. No longer will Facebook advertisers be confused to how ads are performing as the main defined action will show more prominently in the overall ad summaries and within Ads Manager itself. This will be a boon for marketers […]
• Instagram Gets Serious About Business With New Business Operations Director
  Facebook has confirmed that Emily White, its Mobile Partnerships Director, is moving to a new role overseeing business development at Instagram. Her new title is Director of Business Operations, and White has already begun the transition to Instagram’s team. The news was first reported by AllThingsD.com, which also reported this statement from Instagram co-founder Kevin […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• How Search Retargeting Is Bridging The Gap Between Search & Display
• Google, Microsoft Keynoting SMX Advanced – Register Now, 50% Of Tickets Sold
• Bing Ads To Launch In Australia And New Zealand
• Link Seller Linking To You? Google Says You Won’t Benefit From It.
• Google Upgrades Its Google Places Dashboard With Google+ Local Integration
• Yes, Google Says It’s Having Problems Listing iTunes Preview Pages
• Google Partners With Nixle To Deliver Local Emergency Alerts & Response Information

Online Marketing News From Around The Web:

Affiliate Marketing

• Affilinet Announces Third MD in Three Months, www.affiliates4u.com

Analytics

• Guide To Google Analytics User Permissions, online-behavior.com

Blogs & Blogging

• Why Bloggers Should Stop Promoting Each Other, socialdialect.com
• Why the Blog Post Is the New Ad Unit, blog.hubspot.com

Business Issues

• Fragmentation In The Social Media War, Business Insider
• iOS 7 Running Behind, Rumored to Have Significant Visual Makeover, www.macrumors.com
• Experian expands Software-as-a-Service offering with acquisition of Decisioning Solutions, www.prnewswire.com
• Google to sell second-gen Nexus 7 tablet from July: sources, Reuters
• With New Weather Channel Deal, Twitter Aims to Make It Rain for Brands, All Things D

Content Marketing

• 7 Infographic Topics You Should Avoid, blog.crazyegg.com
• At The Wall Street Journal, a smartphone app has reporters on board for shooting video, Nieman Journalism Lab
• Campaign For Google’s Chrome Browser Tops Viral Chart, Ad Age

Copywriting, Design & Usability

• 3 Smart Decisions to Make with Your Next Website Redesign, Spyder Trap

Domaining

• Cherokee Letter Domain Names for Sale – Owner Recommends Their Use in AdWords Campaigns, www.billhartzer.com
• Groups say ICANN unprepared for gTLD launch, news.idg.no
• 34 smart end user domain buys, Domain Name Wire

General Internet Marketing

• 5 Inbound Marketing Methods that can Drive Traffic and Conversions, kaiserthesage.com
• How to Build Authority Within Your Industry, seogadget.com
• TV Advertising Keeps Growing as Mobile Boosts Digital Video Spend, eMarketer

Internet Marketing Industry

• Local Market Launch Names Jeff Hoyer VP of Sales, www.prnewswire.com
• Nielsen Online Campaign Ratings Expands To Four New Markets Around The Globe, www.nielsen.com
• What I’ve Learned about Landing and Speaking on Conference Panels, www.sugarrae.com

Mobile/Local Marketing

• 5 Reasons Ads That Talk To You Are A Bad Idea, HasOffers
• Google changes how it measures Android version adoption, sees uptick in Jelly Bean devices, The Verge
• The Ongoing Evolution of Local Online Ad Spending in 2013, localmarketlaunch.com

Other Items

• Making the Case for Dumping Google, www.internetevolution.com

Social Media

• Are All Social Networks Created Equal? Tips on Where to Focus Your Energy – Social Media Tools and Trends, blog.exacttarget.com
• Brands Can Survive Facebook’s News Feed Changes Through Advocates, All Facebook
• McKinsey Global Survey Finds Social Tools Taking Hold in the Networked Enterprise, www.cmswire.com
• Small business ‘ignoring social media’, www.skynews.com.au
• 5 Social Marketplaces for Merchants and Shoppers, Practical Ecommerce
• 8 Do’s and 5 Don’ts of Instagram for Building Your Brand, MarketingProfs
• Brands See Twitter as the Second Screen to TV, networkingexchangeblog.att.com
• How Important Is Oreo-Style ‘Real-Time Marketing’ Now?, Media Bistro
• Social Shares Is Where the Money Is Especially on Facebook, AdWeek
• Twitter Is for Customer Service Whether You Like It or Not, Social Media Today