Instagram Gets Serious About Business With New Business Operations Director
Facebook has confirmed that Emily White, its Mobile Partnerships Director, is moving to a new role overseeing business development at Instagram. Her new title is Director of Business Operations, and White has already begun the transition to Instagram’s team. The news was first reported by AllThingsD.com, which also reported this statement from Instagram co-founder Kevin […]
Spy on Any Website
Facebook has confirmed that Emily White, its Mobile Partnerships Director, is moving to a new role overseeing business development at Instagram.
Her new title is Director of Business Operations, and White has already begun the transition to Instagram’s team.
The news was first reported by AllThingsD.com, which also reported this statement from Instagram co-founder Kevin Systrom:
I’m excited to bring Emily White onto the Instagram team. As we continue to scale our operation to support over 100 million active users, her experience with partnerships and business operations will play a major role in our future success.
White has been with Facebook since September 2010, and prior to that held a couple different business- and sales-related positions at Google, according to her LinkedIn profile.
Instagram recently passed the 100 million user mark, and brands are reportedly increasing their Instagram use, as well.
Facebook executives have promised that the company will eventually monetize the growing traffic and usage on Instagram. It looks like White will be tasked with delivering on that promise.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.
View Author Profile
Add us as a preferred source on Google
Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.
Add Martech NowRelated Articles
AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.
Read More
Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.
Read More
The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain.
Read More
As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.
Read MoreRelated Articles
AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.
Read More
Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.
Read More
The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain.
Read More
As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.
Read More