Marketing Day: April 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Pinterest Launches ‘Old School’ Improvements To New Look

  Launching a new UX and design is tough. Reverting to old features and functionality can be even tougher. That’s exactly what Pinterest did today with new design improvements. Unlike many social sites, they listened to their users’ feedback and rolled back some features that were lost in the new design shuffle. The notable additions that were brought […]

• Yahoo Gains Ground in Video Metrics; Online Video Ads Up 12% in March [comScore]

  Yahoo’s unique video viewers rose to 50.3 million, up from 43.6 million in February, bumping the company up a rung to the number four U.S. Online Video Content Property according to comScore’s March 2013 US Online Video Rankings, In March, the number of Americans watching online content videos rose 2.5% from February. Nearly 182.5 million […]

• New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries

  Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying […]

• Study: 39% Of Americans Took Part in Political Or Social Activity During The 2012 Campaign

  During the 2012 it may have felt like 100% of the people you saw on Twitter and Facebook featured politically-oriented content the the actual number was far less. A new Pew Internet study shows that 39% of adults took part in some form of political activity on a social network. The majority of the activity […]

• Social Video Platform Spreecast Launches Mobile App, Plans Revenue Growth

  Tapping into the huge growth in both mobile video usage, today social video platform, Spreecast, announced the launch of its free iPhone app and the ability for mobile users to access Spreecasts in-browser on all iOS and Android devices. Major Media companies and marketers are using Spreecast to broaden their audience reach and engage with […]

• Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter)

  Much has been made of the symbiotic relationship between TV and Twitter and the company’s recent activity to attract both broadcasters and marketers to the platform. Now a new paper from social advertising platform, CitizenNet, looks at how Facebook activity correlates with TV-viewing habits. For the study, CitizenNet looked the two weeks of Facebook Page Insights […]

• Who To Watch: The Google Glass Edition

  As many of you know, Google Glass started shipping to Google Glass Explorers last week. I wanted to share with you some of the lucky people to get Google Glass early, what their experiences have been and where to track who else is getting Google Glass. First, the majority of those getting Google Glass within […]

• 3 New Ways To Measure Email Campaign Effectiveness

  Almost 70% of all messages in people’s inboxes are non-personal, meaning they are marketing offers, social updates, receipts and more. This is both good news and bad news for marketers. The good news is the inbox is now more of a marketing channel than ever before. The bad news is there is more competition, and […]

• Unifying Facebook Page Content & Ad Copy

  In my last column, I discussed strategies for testing content on your Facebook page. I also talked about how important it is, even when testing, to retain the character of your brand in all your content. Your Facebook page should have an identity to it, and you should strive to hold that identity constant. Part of […]

• 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now

  For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers. Most marketers do not actively employ mobile landing pages as a part […]

• AdSense Gets New 970×90 ‘Super Leaderboard’ Ad Units

  Google AdSense is now offering 970×90 ad units, a newly adopted IAB standard size also known as ‘super leaderboards’. The new larger size is designed for ad placement on wider screens with the goal of appealing to brand advertisers wanting to make a larger impact on their advertising audience. Because this is a new ad […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Enterprise SEO Tools 2013: A Buyer’s Guide
• Newly Launched Bing Offers Pulls Deals From Across The Web
• Webcast: Effective “Big Data” Management = Successful Online Marketing
• Governments Across The Globe Are Making More Requests To Remove Content From Google Services
• Google’s New European “Antitrust” Search Results: Here’s What They’ll Look Like
• Bing Relaunches Places For Business
• Google Analytics Releases “Customer Journey To Online Purchase” Report
• EU Goes Public With Google Antitrust Proposals, “Market Test” FAQs
• A Good Start For Paid Search In 2013
• Google Downplays Google+ With Updated Authorship Snippet?
• Building A Macro To Download Webpages With Excel
• Google: We Removed Instant Previews Over Low Usage From Searchers
• Semantic & Graph-Based Search: The Future Face Of Search
• Google Marks Ella Fitzgerald’s Birthday By Giving The First Lady Of Song Her Very Own Doodle
• Don’t Miss Essential New Paid Search Tactics At SMX Advanced
• Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result

Online Marketing News From Around The Web:

Affiliate Marketing

• The Ultimate Guide to Making an Affiliate Income from Your Blog, ViperChill

Business Issues

• Maaco Calls Twitter Sales Program ‘Game-Changer’, AdWeek
• Twitter’s Jack Dorsey: Economist Reader, Accidental Engineer, Would-Be Masseuse, Forbes

Content Marketing

• Increase Content Marketing Success with a Unique Hook, contentmarketinginstitute.com
• The Marketer’s Guide to Search Engine Optimizing Non-Written Content, blog.hubspot.com
• Why Content Marketers are Right to Hate on SEOs, distilled

Copywriting, Design & Usability

• Key Considerations for International Content Creation, State of Search

Display & Contextual Advertising

• Spring Clean Your Display Campaigns, PPC Hero
• The Ultimate Guide to Search Retargeting, Part 2, Techipedia
• Understanding the dynamics of the AdSense auction – Part II, Inside AdSense

General Internet Marketing

• Marketing Inspiration: Maaco Twestimates Leads to More Leads, marketingpilgrim.com

Social Media

• Facebook Partner Categories: Wrangle Up Some Deadeye Targeting Segments, Y’all! (+7 Must-Read Posts), aimClear Blog
• New improvements to Twitter for Mac, Twitter Blog