Marketing Day: April 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Infographic: The Periodic Table Of Google Analytics

  Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” may prove useful. Created by Jeff Sauer, the table from his company Jeffalytics covers everything from “As” (AdSense Reports) to even stuff Google Analytics can’t report — “Np” for Not Provided. […]

• Silverpop Snares $25 Million In New Funding To Fuel Growth

  Email and behavioral marketing technology provider, Silverpop, has raised $25 million in new funding, led by Escalate Capital Partners and Silicon Valley Bank. The company says it will use the money to fuel continued growth for its marketing automation services. The funding is venture debt, possibly signalling an IPO or acquisition is on the horizon. […]
• eMarketer: Mobile To Win 15% Of Online Retail Sales This Year

  A new report from eMarketer estimates that 15 percent of online retail sales will be made on a mobile device this year, climbing upwards of $39 billion by the end of 2013. The majority of sales will be made from a tablet with only 35 percent of m-commerce happening via a smartphone. This year’s expected […]

• Moving From Static To Dynamic: Building Relationship-First Email Creative

  In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the attention deficit game by increasing frequency. But this strategy just doesn’t work anymore. With the increased usage of mobile devices, smart phones and multi-channel social streams, your customers (or potential customers) now have […]

• Twitter Warns Reporters To Be “Extra Vigilant” After @AP Account Compromised

  (screenshot via CNN) Twitter is warning media outlets to be “extra vigilant” in light of today’s incident involving a fake tweet sent out by hackers that had gained access to the Associated Press’ Twitter account, @AP. It’s also good advice for brands and marketers — and for all Twitter users, actually. Shortly after 1:00 pm […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Adds Green Arrows To View Cache, Similar Pages & To Share Results On Google+
• Is Google’s Antitrust Settlement Offer To Europe Dead On Arrival?
• Google: That Mozilla Penalty Only Impacted One Page Out Of 22 Million
• How To Lose Wait On Your Website By Increasing Page Load Speeds
• Study: What Actual Marketers Feel About Retargeting, FBX & More
• Live @ SMX London: Is Link Building Still Crucial, Or A Waste Of Time & Money?

Online Marketing News From Around The Web:

Affiliate Marketing

• The Ultimate Guide to Making Money with the Amazon Affiliate Program, ProBlogger

Analytics

• Eight ways Google Universal Analytics will change the way businesses use data, econsultancy.com
• How to Prevent the ‘Do Not Track’ Arms Race, Wired
• The Periodic Table of Google Analytics, Google Analytics Blog

Blogs & Blogging

• 7 Tips for Busy Bloggers on Finding Time to Blog, ProBlogger
• Seven Alternatives To Adsense For Blog Monetization, www.bpwrap.com

Business Issues

• Council approves iProvo sale to Google, www.sltrib.com
• Google Cares Less About SAT Scores And GPA Because They Have Better Hiring Data, Business Insider
• Imagining a ‘Google Glass is half full’ world in 2016, CNET

Content Marketing

• The Biggest, Yet Never Mentioned, Benefit of Content Marketing, Convince and Convert

Copywriting, Design & Usability

• 5 Principles of Persuasive Web Design, conversionxl.com

Display & Contextual Advertising

• Richer user engagement with the new 970×90 ad size, Inside AdSense

Domaining

• ICANN Opens Comment Period On GAC Advice For New gTLD’s, www.thedomains.com
• New Domain Name Association names interim board, DomainIncite

Ecommerce

• Retail Ecommerce Set to Keep a Strong Pace Through 2017, eMarketer

Email Marketing

• Sending Frequency: More Is Not Always Better!, blog.mailchimp.com

General Internet Marketing

• Youtility: Helping others to help yourself, www.marketingweek.co.uk

Other Items

• Fuse, TRIDENT and Twitter Reinvent TV with "Trending 10," The First Show Sourced From Real-time Twitter Conversation, MarketWatch
• U.S. gives big, secret push to Internet surveillance, CNET

Social Media

• AP Twitter feed returns, minus many followers, after hacking, CNET
• Data Science of the Facebook World, blog.stephenwolfram.com
• Facebook tests ‘presence dots’ in News Feed to push messaging, CNET
• Tweetbot for iPhone and iPad gets gorgeous new media timeline and display mode, The Next Web
• Twitter’s good intentions: generating ROI from social media, eConsultancy
• Virgin Media Complaint Goes Viral, www.dpom.co.uk