Marketing Day: April 13, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Offers: Coming To A News Feed Near You Back at the fMC conference in February, Facebook announced a new version of its offers product. The product looks (and acts) much […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Offers: Coming To A News Feed Near You
Back at the fMC conference in February, Facebook announced a new version of its offers product. The product looks (and acts) much like the coupons seen in December. The Verge reports that these upgrades are rolling out to the masses today. Yesterday a video explaining the new product was released from the official Facebook YouTube page: The […]
- Marketing Biz: What Does 1 Billion Dollars Buy?
The drama has subsided this week and instead we find out just how far 1 billion dollars can go in today’s economy. But if you really need your feuding fix, look no further than the torrid triangle between Amazon, Apple and book publishers. Here is why Facebook bought Instagram Facebook was scared shitless and knew […]
- Google Analytics Is Installed On More Than 10 Million Websites
One of the overlooked factoids from Thursday’s Google earnings call involves the popularity of Google Analytics, which the company says is now installed on more than 10 million websites. And that number is actually considerably lower than what others have estimated. Google’s Chief Business Officer, Nikesh Arora, called Google Analytics an “unsung hero” in the […]
- StumbleUpon’s New Facebook App Integrates User Activity Into Timeline
The popular social discovery site StumbleUpon just released a Timeline enabled Facebook app to help users share StumbleUpon content on Facebook. The app will help to consolidate discoveries, follows and interests. In a blog post announcing the new app, StumbleUpon stated: “As with your other Timeline apps, your StumbleUpon activity will be published to your […]
- More Than 27 Percent Of Emails Are Opened On Mobile Devices (Report)
Mobile internet growth isn’t just limited to the web. Consumers are also using mobile devices more frequently to read emails. According to a new report from marketing agency Knotice, more than 27 percent of emails were opened on a mobile device during the second half of 2011. That number is up from about 20 percent […]
- Size Up The Competition With A Matrix
If you are considering setting up an affiliate program or if you are relatively new to affiliate marketing, there are a few things you need to put into place before launching your program. One critical step is to do some due diligence researching and preparing before you jump in. One important piece of your research […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- In Depth: Search Gear For The Titanic Centennial
- Microsoft Updates Excel Add-On For Keyword Research And Optimization
- SEM / PPC Jobs Big In New York, Chicago, San Jose, Austin & Seattle
- Microsoft-Yahoo Ad Transition Wrapping Up In UK, Ireland & France
- How To Understand Keywords In Searcher Context
- Clickable’s Widget Dashboard: Expansion Into Cross-Channel Intelligence
- Google Grows Revenues 24% From Last Year, Plans New Class Of Stock
Online Marketing News From Around The Web:
Analytics
- A Beginner’s Guide to Conversion Goals in Google Analytics, www.searchenginejournal.com
Blogs & Blogging
- I’m a believer: Blogs make me better, kcchapterblog.x.iabc.com
- Best Practices for Using Stock Photos When Blogging, contently.com
- Business Blogs! What, When, Where, Why And How?, tweakyourbiz.com
- Redesigning Your Blog to Drive Reader Behavior, Convince and Convert
Business Issues
- Facebook moves Seattle office, continues growing, www.techflash.com
- Facebook Ups The Mobile Ante Again; Buys Mobile Loyalty, Rewards Startup TagTile, TechCrunch
- Google is evil, betanews.com
- Tumblr Looks Beyond the Banner Ad for Revenue, Marketing Pilgrim
Content Marketing
Copywriting, Design & Usability
- 13 Landing Pages to Scare the Crap Out of You on Friday the 13th, unbounce.com
- Mozilla may make Flash click-to-play by default in future Firefox, Ars Technica
- What’s the Deal With :Target in CSS?, designshack.net
Display & Contextual Advertising
- Facebook Ads Have 35 Times The Reach Of Google, allfacebook.com
Internet Marketing Industry
- AA reports UK ad spend lifted 2.7% in 2011, www.campaignlive.co.uk
Local Marketing
- Groupon launches G-Pass, a fast lane for GrouponLive events, news.cnet.com
Mobile Marketing
- iPad Drives 89% of Mobile Shopping Revenue. Time for New Category, www.prussakov.com
- Video, Social Boost US Mobile Content Consumption, www.emarketer.com
Other Items
- Spotify Launches Brand Apps, Ad Age
- Web Piracy Bills ‘Dead’ in U.S. From Lobbying, Dodd Says, Bloomberg
Social Media
- Now with Satellite view!, Pinwheel
- #Fail! 13 Utterly Annoying Social Media Behaviors To Avoid, www.aimclearblog.com
- 35 Statistics That Fuel the Battle Between Pinterest and Google+, blog.hubspot.com
- 38% of kids on Facebook are under the minimum age of 13, www.zdnet.com
- 5 Clues That You’re Reading Twitter Spam, www.mediabistro.com
- Have You Tried Microsoft SoCl?, socialtimes.com
- How To Buffer Your Pictures For Twitter, Facebook and LinkedIn, blog.bufferapp.com
- How to Clean Up Your Cleanup When Dealing with Social Media, Social Media Today
- Social Media Screw Ups In Any Language Cause Pain for Brands, Marketing Pilgrim
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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