Google Analytics Is Installed On More Than 10 Million Websites

One of the overlooked factoids from Thursday’s Google earnings call involves the popularity of Google Analytics, which the company says is now installed on more than 10 million websites. And that number is actually considerably lower than what others have estimated.

Google’s Chief Business Officer, Nikesh Arora, called Google Analytics an “unsung hero” in the company’s product lineup:

In sales, I want to highlight Google Analytics, which is an unsung hero. Over 10 million marketers and websites globally use Google Analytics to measure the effectiveness of their online presence in real time. From large ecommerce sites to small blogs, that means that our technology is at the heart of over 10 million businesses, helping them get the most out of the Web.

For some time now, Google Analytics has been ranked as the most used analytics tool on the web. In fact, other attempts to monitor its popularity provide a much larger number of installs than what Google reported yesterday.

As of April 6th, BuiltWith reported that it knows of 15,429,942 sites using Google Analytics. As the chart below shows, that includes more than 60 percent of the top 10,000 sites (as measured by Quantcast, Alexa and other sources) and just about 60 percent of the top 100,000 sites.

If you look in the right column of that BuiltWith page, you’ll see that StatCounter is listed as the number two analytics tool with less than a million installs.

While not providing a specific number, Web Technology Surveys says that Google Analytics is used by about 56 percent of all websites — up from about 50 percent a year ago.

No matter how you count it — and even if Google itself is undercounting — Google Analytics is far and away the number one analytics tool on the web, and appears to be approaching a market share similar to Google Search itself.

And for more coverage from yesterday’s Google earnings call, see Pamela Parker’s story on Search Engine Land: Google Grows Revenues 24% From Last Year, Plans New Class Of Stock.