Marketing Day: April 1, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Twitter’s Advanced Search Now Comes With Easier Access To Date Range
  Twitter’s powerful — and underused — Advanced Search feature has added date-range fields. Now if you are looking for tweets during a certain time period, there’s a quick and easy way to narrow down your search. Previously, such searches required users to use arcane coding — since:2014-02-03 until:2014-04-01 — in the search box. It’s a […]
• Reddit’s April Foolery Wins A Slow Day For Social Media Pranking
  It’s April 1, the day when every fool thinks he (or she) is a master prankster and just about any company with an online presence can’t resist joining the fun. Our colleagues at Search Engine Land are compiling definitive roundups here and here. Surprisingly (mercifully?), the major social media networks seem to be sitting the […]
• Google Has 49 Pct Of Mobile Ad Revs, Just 18 Pct Of Time Spent
  Google makes more than its “fair share” of mobile ad revenue based on time spent with Google mobile properties, whereas Facebook’s revenues are in line with time spent. That’s according to data published by Flurry, relying on ad revenue estimates from eMarketer. The chart below contains eMarketer’s global revenue projection for mobile advertising. According to […]
• You Will Want To Move To The Wilderness Of Sweden After Viewing This Amazing Video
  Marketing campaigns from realtors trying to sell houses are at the bottom of the barrel when it comes to creativity. After all, it’s akin to a car dealer moving metal. They don’t care about the actual car. All they care about is moving the thing off the lot (or, in the case of a house, […]
• The Fatal Mistake Content Marketers Are Making With Nofollow
  RIP, content marketing. Thanks to Google’s algorithm updates and quality guidelines that require paid links to include a nofollow tag, there’s simply no value any more in online promotions for brands and agencies. After all, if a sponsored link can no longer provide a direct PageRank boost, what’s the point? Everyone knows the only reason […]
• Second Apple Patent Suit Vs. Samsung Ropes In Google
  If you’re tired of news about smartphone-related patent litigation, you’re not alone. However, there’s more to come as Apple and Samsung’s long-running patent feud appears no closer to resolution today than it was two years ago. The parties return to court this week for another round of patent-for-tat. The new case presents five Apple claims against […]
• New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”
  Yesterday, Google released a new YouTube Creator Playbook for Brands. A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world’s most popular video platform. “The Creator Playbook for Brands walks you through the […]
• You Can’t Own What You Don’t Pay For (In Social Media)
  There’s been a lot of discussion recently about ongoing changes that Facebook is making to its Newsfeed algorithms and how those tweaks impact brands. Notably, there was the release of a paper by PR agency Ogilvy discussing the notion of “Facebook Zero” and its potential implications, whilst food delivery start-up Eat24, in a more concrete and […]
• YouTube, Google+ Have An Engagement Advantage In Shareaholic Survey
  They may lag in total referral traffic, but YouTube and Google+ bring in a more engaged audience, according to a Shareaholic survey released Monday. The data, pulled from Shareaholic’s network of 200,000 sites and 250 million unique visitors for six months ending in February, showed that users coming from YouTube and G+ easily beat Facebook […]
• In Response To #CancelColbert, Stephen Colbert Closes “Colbert Report” Twitter Account
  It was one of the strangest things I’ve seen related to Twitter on TV. The host of a popular comedy show killing his show’s Twitter account with the help of a Twitter founder. But that’s what Stephen Colbert did with Twitter founder Biz Stone on Monday’s show, and the Colbert Report’s account is now gone. […]
• Now Google+ Shows You How Many Times Your Profile, Content Have Been Viewed
  For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or your page have generated on the network. Here’s how that looks for Sergey Brin’s account: Here’s Starbucks’ page: Google made no splashy announcement about the change. The help page merely […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Ads Releases Targeting Updates For Bing Ads Express
• No Joke: Google Maps Brings Back “Search Nearby” Feature
• Want News About New York In Yahoo News? Too Bad.
• Google’s Matt Cutts April Fools Video: No We Won’t Stop Changing; While Shirt Constantly Changes
• More April Fools: Everything From Tools To Make Your Video Viral To Free Nexus Phones
• Adopt A Contingency Search Marketing Plan Before You Get Dinged
• Getting More From Your RLSA Campaigns
• Bing Snapshot Adds 150 Million New Entities & Relationships To Search Engine

Online Marketing News From Around The Web:

Analytics

• The Definitive Guide To Campaign Tagging in Google Analytics [VIDEO], www.annielytics.com

Blogs & Blogging

• The Five Biggest Pitfalls That Hold Blogs Back, Koozai
• The Social Media Marketing Secrets of Smart Savvy Bloggers, www.jeffbullas.com

Business Issues

• Facebook CEO Zuckerberg’s Base Salary Falls to $1, Bloomberg
• Why Twitter’s Facebook Obsession Is Unhealthy, ReadWrite
• Yahoo Expands Editorial Staff with Paula Froelich and Josh Wolk; Sarah McColl named Editor in Chief of Yahoo Food, Official Yahoo Blog
• Yahoo Mulling Plans to Ax Its Shine Women’s Site, Opting for More Online Lifestyle “Magazines”, recode.net

Content Marketing

• Visual Content Marketing on 3 Major Networks: Ideas and Inspiration, Content Marketing Institute
• Why Content Marketing and Guest Posting are Taboo, CopyPress

Conversion Optimization

• Making your website flow meet your conversion needs, ConversionXL
• Why Most People Are Trying To Increase Conversion Rates In The Wrong Places, visualwebsiteoptimizer.com

Display & Contextual Advertising

• As Buyers And Sellers Wise Up, Are Programmatic Media Companies On The Outs?, Ad Exchanger
• Bob Arnold’s Programmatic Playbook For Brands, Ad Exchanger
• Viewability is No Guarantee of Being Seen, Ad Age
• Why should your SEM agency manage your Display campaigns?, 3Q Digital

Domaining

• Gary Vaynerchuk at DomainFest: domain values headed downward, Domain Name Wire
• Go Daddy Sells 41,242 Domains in March Led by QY.com, The Domains

Email Marketing

• Return Path’s New Email Diagnostic Solution Helps Brands Reach Gmail Inboxes, blog.returnpath.com
• Treat New Email Subscribers Right, Profits Will Follow, Practical Ecommerce

General Internet Marketing

• Develop Your Brand Voice: Three Keys to Killer Messaging, MarketingProfs
• The Definition of Omni-Channel Marketing – Plus 7 Tips, Marketo
• Your Brand’s Voice: Why It Matters and 10 Questions to Help Develop It, CopyPress

Internet Marketing Industry

• comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences, comScore

Mobile/Local Marketing

• 10 Classy Google+ Local Cover Photos – and How to Make Yours Better, www.localvisibilitysystem.com

Other Items

• YouTube Pressures DMN to Remove Information About Their Upcoming Streaming Service…, www.digitalmusicnews.com
• 7 Things Google Must Do to Improve Gmail, PC Magazine

Reputation Management

• Online Reputation Management…and Porn. Yes, Porn, spinsucks.com

Social Media

• #nomakeupselfie – When Social Media Works Despite Itself, Koozai
• 10 Ways to Improve Your LinkedIn Company Page, Social Media Examiner
• 5 Twitter Tools to Increase Your Blog Retweets, Social Media Examiner
• 8 Steps To Optimize Your Facebook Page In 2014, All Facebook
• Facebook Breaking Changes: Why Losing Sponsored Stories Actually Helps Marketers, Social Bakers
• Forrester to Brands: Don’t Ignore Google Plus, Ad Exchanger
• How to Plan Social Media Responses, Practical Ecommerce
• How Vans uses social media: Instagram, Vine, Google+ and Twitter, eConsultancy
• Introducing a New Google Plus Quality Metric: Views Per Follower VPF, globerunner.com
• Why brands need to quit complaining about Facebook reach & advertising, Inside Facebook
• Why You Should Cross-Promote Your Content, Convince and Convert