New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”
Yesterday, Google released a new YouTube Creator Playbook for Brands. A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world’s most popular video platform. “The Creator Playbook for Brands walks you through the […]
Spy on Any Website
Yesterday, Google released a new YouTube Creator Playbook for Brands.
A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world’s most popular video platform.
“The Creator Playbook for Brands walks you through the steps to help you create, plan, and implement a YouTube content creation strategy,” writes YouTube’s head of audience development Vanessa Pappas in a blog post announcing its release, “From tips on how to create videos to video promotion.”
The new playbook is organized into the following seven sections:
- Content Marketing
- 10 Fundamentals to Create
- Schedule Your Content
- Optimize Your Content
- Promote Your Content with Paid Media
- Amplify Your Content with Social
- Measurement
According to a report from TubeFilter.com, the playbook for brands is more comprehensive than previous versions of the playbook, with a deeper exploration of topics like paid media options, social media strategies and tracking tools.
The new YouTube Creator Playbook for Brands can be downloaded directly from the ThinkWithGoogle website.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
View Author Profile
Add us as a preferred source on Google
Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.
Add Martech NowRelated Articles
Most brands recognize customers but don't understand their context. Learn what's keeping personalization from meeting rising customer expectations.
Read More
Every AI investment should make it easier for customers to accomplish what they came to do. Here's how to evaluate whether it does.
Read More
AI is generating more of the web, and it's carrying the same accessibility gaps with it. Marketing has the leverage to close them
Read More
AI can accelerate marketing, but lasting B2B growth depends on human connection, customer value and relationships that endure.
Read MoreRelated Articles
Most brands recognize customers but don't understand their context. Learn what's keeping personalization from meeting rising customer expectations.
Read More
Every AI investment should make it easier for customers to accomplish what they came to do. Here's how to evaluate whether it does.
Read More
AI is generating more of the web, and it's carrying the same accessibility gaps with it. Marketing has the leverage to close them
Read More
AI can accelerate marketing, but lasting B2B growth depends on human connection, customer value and relationships that endure.
Read More