Marketing Day: Facebook Launches Bandwidth Targeting, Amazon’s Fire Phone Flops & Video Marketing

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Gives Advertisers Ability To Target Mobile Users By Bandwidth In a move to hone its advertising efficiency in emerging markets, Facebook announced today that advertisers can now target users by […]

on August 27, 2014 at 5:00 pm | Reading time: 9 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Facebook Gives Advertisers Ability To Target Mobile Users By Bandwidth
    In a move to hone its advertising efficiency in emerging markets, Facebook announced today that advertisers can now target users by the speed of their mobile network connections. The new feature is intended to help marketers trying to reach customers in the developing world, where Facebook’s audience is growing rapidly but Internet connection speeds are […]
  • Taco Bell Launches Country-Wide Dollar Bill Scavenger Hunt
    This real-world “Everlasting Dollar” viral campaign will award 11 people with a lifetime of Taco Bell food, raising awareness of the Yum Brands brand’s new Dollar Cravings menu.
  • What Did Digital Media Pros Do On Summer Vacation? Business, Of Course!
    If you’re in the business of display advertising, then you know it’s been a busy summer! Did any of these trends pass you by while you were out of the office?
  • Get To Know: Jack Daniel’s VP Global Marketing Creative Director Eric Doninger
    As Jack Daniel’s Vice President, Global Marketing Creative Director, Eric Doninger is the creative force behind the Jack Daniel’s Family of Brands. Tasked with translating the brand’s business and marketing objectives into creative strategies and compelling consumer communications, Doninger oversees advertising, experiential marketing, consumer relationship marketing, social and digital marketing, packaging creative strategy and development, […]
  • 5 Data-Driven Lessons In Retention Marketing From Ecommerce Stars
    Discover how to earn and maintain customer loyalty with retention marketing techniques.
  • Urban Airship Turns Notifications Into Interactive Mobile Marketing
    There are more than a dozen providers of notifications for mobile apps. Portland-based Urban Airship has staked out a position as market leader and is trying to further differentiate with new interactive notifications functionality. This morning the company announced a range of enhancements and new capabilities for notifications in the forthcoming iOS 8, as well […]
  • Internet Marketing Dominates Inc.’s List Of America’s 5000 Fastest-Growing Companies
    Inc. Magazine published its annual list of the 5000 fastest-growing, privately held companies in the United States last week, and the internet marketing industry is definitely well represented. It’s quite an interesting journey to build an internet marketing company, and as I review Inc.‘s list, I’m so inspired by what other founders in our industry have built. Showroom Logic, […]
  • Curalate Brings Ecommerce To Instagram; Nordstrom Is First To Sell
    The marriage between social media and ecommerce still isn’t official, but it seems like every week they take a least a few steps closer to the altar. And while the major social networks in the space — Twitter, Facebook and Pinterest — continue treading cautiously, one company has created a solution that works today on […]
  • Amazon Fire Phone Sales Estimates Show Initial Failure
    By loading up the Fire Phone with novel features and closely integrating Amazon content the company thought it would have another hardware hit on its hands. According to a preliminary analysis, however, the Fire Phone is a flop. Using Chitika and comScore data The Guardian estimates that the company has sold well less than 50,000 phones […]
  • Video Marketing Survey: 71% Say Video Conversion Rates Outperform Other Marketing Content
    Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine. According to a video benchmark report from video marketing and analytics platform Vidyard, 71 percent of marketers said their video content’s conversion performance was either somewhat or much better compared to other types of marketing content. Based on […]
  • Atlas Part Of Facebook Attack On Google Display Dominance
    Facebook has been building toward a full-blown challenge of Google’s Display Network (often still called AdSense). It now appears that Facebook’s Atlas ad-serving platform is emerging as a strategic part of that effort. That’s according to an article appearing in The Information (subscription required). The article lays out Facebook’s apparent strategy: Facebook’s goal with Atlas, along with recently acquired video ad network LiveRail and the mobile […]

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Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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