Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » LinkedIn brings Dynamic Ads into Campaign Manager platform

LinkedIn brings Dynamic Ads into Campaign Manager platform

Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn's ad management tool.

Amy Gesenhues on September 10, 2018 at 10:57 am | Reading time: 1 minute

After launching a newly redesigned Campaign Manager platform in July, LinkedIn is now bringing its Dynamic Ad product to the newly overhauled ad management tool.

Businesses running Dynamic Ads on LinkedIn will now be able to create, manage and track campaigns through the Campaign Manager platform.

LinkedIn’s Dynamic Ads run on the professional networking site’s desktop feed and are customized per the viewer using publicly available information from the LinkedIn user’s profile.

“Creative is automatically personalized with each member’s profile info, like their photo, first name, company, job title and more,” LinkedIn Principal Product Manager Ayusman Sarangi said in a statement. “You can add macros — data mapping tools — for even greater customization capabilities.”

The Dynamic Ads also come with pre-built templates and auto-translation capabilities. According to Sarangi, LinkedIn’s Dynamic Ads have delivered up to two times the click-through rate of traditional display ads.

Now, with the added ability to run A/B tests and track campaign results using the Campaign Manager, LinkedIn advertisers will be able to better gauge how their Dynamic Ads are performing on the professional networking platform.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Webinar: What ad channels work best for your brand?
    Governing AI: What part should marketing play?
    Attentive launches text-to-buy solution with Shopify’s Shop Pay
    Invoca announces new integration with Five9
    10 reasons you should attend MarTech online (for FREE!)

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

5 Steps: How Marketing Leaders Succeed with Digital Work Management

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.