LG Enlists Liam Neeson To Star In Its Debut Super Bowl 50 Ad: #ManFromTheFuture

LG Electronics has enlisted Liam Neeson to help promote its OLED TV in the brand’s first-ever Super Bowl ad.

Made to look like a trailer for one of Neeson’s action/thriller films, LG’s teaser ad was produced by RSA Films and is only 15 seconds in length — just long enough to introduce Neeson as “The Man from the Future.”

According to LG’s website, more “trailers” and behind-the-scenes footage will be launched prior to game day.

The campaign also includes an #OLEDisHere Sweepstakes that is being played out on Twitter.

Participants must follow @LGUS and post a tweet with the hashtags #OLEDisHere and #Sweepstakes between now and February 6 for a chance to win an LG OLED TV.

Don’t miss the next halftime sensation. ? Catch the #BigGame halftime show on an OLED TV. #OLEDisHere pic.twitter.com/k80Os6c7J6

— LG Electronics (@LGUS) January 21, 2016

Be sure to follow Marketing Land’s regularly updated list of Super Bowl 50 advertisers and their campaigns: Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.