LG Enlists Liam Neeson To Star In Its Debut Super Bowl 50 Ad: #ManFromTheFuture

Produced by RSA Films, the spot mimics Neeson's action/thriller films.

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LG Electronics has enlisted Liam Neeson to help promote its OLED TV in the brand’s first-ever Super Bowl ad.

Made to look like a trailer for one of Neeson’s action/thriller films, LG’s teaser ad was produced by RSA Films and is only 15 seconds in length — just long enough to introduce Neeson as “The Man from the Future.”

According to LG’s website, more “trailers” and behind-the-scenes footage will be launched prior to game day.

The campaign also includes an #OLEDisHere Sweepstakes that is being played out on Twitter.

Participants must follow @LGUS and post a tweet with the hashtags #OLEDisHere and #Sweepstakes between now and February 6 for a chance to win an LG OLED TV.

Be sure to follow Marketing Land’s regularly updated list of Super Bowl 50 advertisers and their campaigns: Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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