McDonalds Becomes Big Winner In Billy Eichner – Burger King Twitter Fight Over Copycat Ads

If imitation is the sincerest form of flattery, Comedian Billy Eichner of Funny of Die & Fuse TV fame should be quite flattered every time he catches the new Burger King commercials. Eichner popularized “drive by” interviews in his “Billy On The Street” segment that included yelling, fast-talking, screaming and celebrities. The commercial in question […]

Chat with MarTechBot

BK-logo

If imitation is the sincerest form of flattery, Comedian Billy Eichner of Funny of Die & Fuse TV fame should be quite flattered every time he catches the new Burger King commercials. Eichner popularized “drive by” interviews in his “Billy On The Street” segment that included yelling, fast-talking, screaming and celebrities.

The commercial in question features a similar looking host, cut in a familiarly choppy way to the popular Funny or Die clips, see for yourself:

The only thing different is that the Burger King advert is missing the humor of the originals. Eichner reacted after seeing the ads calling the ads unfunny and accusing Burger King of a ripoff:

As a results, Eichner received huge outpouring of support from his fans and many celebrities including Seth Rogan and Michael Ian Black:

Burger King hasn’t publicly responded to the accusations but another burger chain has spoken up: McDonald’s. The chain was responding to another of Eichner’s posts, where he thanked his fans and joked he’d see them at McDonald’s:

In reaction, McDonalds replied saying that it couldn’t wait to see the comedian come in, a reply he retweeted to all his fans:



Hat-tip to Buzzfeed.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Fuel for your marketing strategy.