In eBay’s DOOH campaign, the weather plays a starring role
The giant online marketplace has launched a campaign on outdoor digital signs across the UK that displays weather-attuned messages.
eBay has found a way to take advantage of the UK’s fickle springtime weather.
Last week, the giant online marketplace launched a Digital Out-of-Home (DOOH) campaign there, featuring advertising messages that change according to weather conditions.
Three types of weather conditions spark different kinds of creative variations. If it’s sunny, for instance, visual ads for gardening products might be shown. Rainy might result in messages about rain gear, and general/cloudy conditions can prompt ads for indoor do-it-yourself projects.