Impartner launches a partner relationship management solution for Microsoft Dynamics 365

Partner relationship management (PRM) provider, Impartner announced Thursday the launch of a collaborative effort with Microsoft to make its solution available to Dynamics 365 users.

Why we should care

The customized solution integrates with Microsoft’s CRM to help marketers manage lead distribution, share marketing assets and view insights into partners’ deals. It also incorporates partner onboarding and business analytics.

“PRM solutions provide companies with a nerve center for managing and optimizing their channel sales ecosystem in the same way that CRM facilitates direct sales,” said Ariel Katz, General Manager of Dynamics 365 for Sales. “Impartner PRM provides scale for companies who increasingly turn to the indirect channel as the growth driver for their business. Impartner has developed integrations into Dynamics 365 to deliver an end-to-end solution that critically accelerates both direct and indirect sales.”

The integration will allow marketers to manage channel marketing and sales efforts from a central platform. A single console to handle both direct and indirect sales will provide marketing and sales teams with insights into their partners’ sales efforts and increase efficiencies between sales and marketing teams.

More on the news

• The integration provides a portal for channel sales teams and their indirect sales partners to share information, reporting and more.
• Indirect sales partners can be given a single login.
• Impartner says its analytics and management tools for indirect sales align with Microsoft’s tools that were designed used to manage direct sales.