Holiday E-Commerce Sales Up 27% For SMB Retailers In 2014

Focusing on small and medium-sized online retailers during the 2014 holiday season, ecommerce solutions provider Bigcommerce said SMB’s saw a 27 percent year-over-year increase in sales occurring Thanksgiving Day through Cyber Monday.

According to Bigcommerce’s Q4 2014 Ecommerce Report, SMB online retailers generated 24 percent more orders during the Cyber week, with online sales for the five-day span representing 12 percent of total sales for Q4 2014.

[pullquote]In 2014, retailers processed 24% more orders during Cyber Week with stores averaging 27% higher revenues than in 2013.[/pullquote]

Based on the total value of goods sold through its own platform, Bigcommerce reports the quarterly gross merchandise volume (GMV) per store during Q4 2014 climbed 34.3 percent over 2013’s fourth quarter, with sales up 22 percent for the whole of 2014.

After breaking down SMB online sales by vertical, Bigcommerce said Computers and Electronics was the top performer for the quarter, with a 41 percent increase in per-store sales and 19 percent increase in average order value.

While it’s not listed in the quarterly report, Bigcommerce also included mobile sales data in its accompanying news release. The company said 30 percent of independent online retail purchases happened on a mobile device.

Bigcommerce’s merchant data showed 37 percent of consumers used a mobile device to shop online Christmas Day, double the amount of mobile purchases on Christmas Day 2013.