Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Holiday E-Commerce: Black Friday Now As Important As Cyber Monday, Thanks To Mobile [Study]

Holiday E-Commerce: Black Friday Now As Important As Cyber Monday, Thanks To Mobile [Study]

New data from Criteo shows Cyber Monday is now part of a continuum of online demand rather than the pinnacle of e-commerce holiday sales.

Ginny Marvin on November 11, 2015 at 9:01 am

holiday-retailer2015-snow1-ss-1920Black Friday has begun looking more like “Cyber” Friday for many online retailers, according to new analysis from Criteo.

As mobile research and purchasing increased, retailers saw online sales on Black Friday nearly equal those of Cyber Monday last year.

“The path to purchase for today’s consumer has evolved and, as a result, people are doing a tremendous amount of online shopping across all devices on Black Friday,” said James Smith, EVP, Americas at Criteo. “Sales on mobile especially have hit record numbers, according to 2014 data.”

Mobile Sales Volume Higher On Black Friday Than On Cyber Monday

In fact, sales volumes from smartphones and tablets were 18 percent higher on Black Friday than on Cyber Monday among mass merchants in 2014. On Black Friday, 32 percent of e-commerce sales were made on a mobile device, compared to 24 percent on Cyber Monday.

Overall, online sales from mass retailers on Black Friday 2014 were 275 percent higher than non-holiday periods, nearly in line with Cyber Monday sales.

“Bounceback Tuesday”

The Tuesday after Cyber Monday is also becoming an important day for online retailers, according to the Criteo insights.

Criteo has dubbed this day “Bounceback Tuesday” for the lasting sales impact the day had on online transactions last year. Sales across all major retail categories were 159 percent higher than the average day on Bounceback Tuesday in 2014. Sporting Goods actually saw higher online sales that Tuesday than on Black Friday.

Criteo analyzed data from nearly 200 retailers and more than 63 million online transactions made during the 2014 holiday season.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.