Google’s Share Of Social Logins Gaining On Facebook (But Not On Mobile)

Facebook continues to be the dominant platform for websites that offer social logins, but Google is gaining ground in the latest report from Janrain.

The company says that Facebook’s overall share of social logins fell to 49 percent as of Q4 2012, down from its all-time high of 54 percent in Q3. Google was the main reason or benefactor of that decline, with its share of social logins growing from 25 percent to 31 percent at the end of 2012.

Twitter’s share of social logins also dropped a bit, down to seven percent from it’s previous high of 10 percent.

Here’s the current social login trends chart for Q4 2012.

And Facebook’s strength is tops in mobile, where Janrain says its share of social logins is at an all-time high of 68 percent of as the end of 2012.

As always, the type of website is highly correlated to the most popular type of social login. Janrain says that some B2B websites, for example, see as much as 80 percent of their social logins via LinkedIn. Facebook’s reach is even more pronounced on music and entertainment sites, both of which see about 60 percent Facebook logins.

Google’s strongest vertical is retail, where it has about 30 percent of all social logins.