Google Rolling Out New Panda Update Designed To Penalize Websites With Low Quality Content
Last night, Google announced a new Panda Update that helps the search engine identify websites with low-quality content. According to Googler Pierre Far, this recent update, which started rolling out earlier this week and is expected to be complete by next week, will affect three to five percent of queries depending on their locale. Designed […]
Last night, Google announced a new Panda Update that helps the search engine identify websites with low-quality content.
According to Googler Pierre Far, this recent update, which started rolling out earlier this week and is expected to be complete by next week, will affect three to five percent of queries depending on their locale.
Designed to help Google identify thin content “more precisely,” the update will penalize sites with low quality content, while allowing sites with more high-quality content to rank better.
[blockquote cite=”Pierre Far”]This results in a greater diversity of high-quality small- and medium-sized sites ranking higher.[/blockquote]
Marketing Land’s Danny Sullivan has labeled it Panda 4.1. You can read his round-up of the latest update, along with a list of all the confirmed Panda updates dating back to February 2011, on our partner site at Search Engine Land:
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on MarTech
About the author
