Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search

The option expands data sharing between the two channels.

on July 12, 2017 at 12:13 pm | Reading time: 1 minute
Chat with MarTechBot

Google Mobile1 Colors Ss 19201

Advertisers have been able to retarget people who engage with their YouTube channels when they watch other videos on the site with YouTube retargeting lists. Advertisers have also been able to use Search retargeting lists to reach people on YouTube. Now, YouTube retargeting lists can be carried over to target video viewers when they search on Google.com.

Google announced the update Tuesday that YouTube audience lists can be used with remarketing lists for search ads (RLSA).

YouTube remarketing lists can be set up from the Audiences section in the Shared Library. Select “YouTube users” when creating a new list. There are a number of list-type options based on the type of action users took on an advertiser’s YouTube channel.

Youtube Remarketing Lists

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

Add MarTech to your Google News feed.    Google News

Related stories

New on MarTech

About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related topics

Customer experiencePerformance marketing

Fuel up with free marketing insights.

Topics

Our events

About

Follow us

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a business-to-business media company. It is the publisher of MarTech and the producer of the MarTech Conference. Third Door Media offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers. The company is incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539.