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MarTech » Customer & Digital Experience » Google: We’re Okay With Facebook Home … For Now

Google: We’re Okay With Facebook Home … For Now

One of Google’s top executives says the company is okay — for now — with Facebook Home’s presence on Android devices, but it may change its mind in the future. Sundar Pichai, who recently took over Android in addition to leading Google’s Chrome and Apps efforts, spoke about Facebook’s new Android experience in an interview […]

Matt McGee on May 13, 2013 at 3:11 pm

facebook-home-logoOne of Google’s top executives says the company is okay — for now — with Facebook Home’s presence on Android devices, but it may change its mind in the future.

Sundar Pichai, who recently took over Android in addition to leading Google’s Chrome and Apps efforts, spoke about Facebook’s new Android experience in an interview with Wired’s Steven Levy.

Home essentially replaces the primary Android experience by converting the home and lock screens into a Facebook-based content experience through what Facebook calls “Cover Feed.” As soon as Facebook announced Home, many wondered if Google would allow such a dramatic change in the Android OS interface.

Pichai told Levy that Google welcomes innovations on Android and doesn’t currently plan any changes.

We want to be a very, very open platform, but we want a way by which end users are getting a good experience overall. We have to figure out a way to rationalize things, and do it so that it makes sense for users and developers. There’s always a balance there. It’s no different from the kind of decisions that Facebook has to make about its own platform. But right now, we don’t plan to make any changes — we are excited they’ve done good work.

But on a follow-up question, Pichai seemed a bit less certain that Home would always be able to function the way it does now.

Let me clarify. Users get to decide what apps and what choices they want. Some users really want this. We don’t want to get in the way of that. [But] in the end, we have to provide a consistent experience. As part of that, with every release of Android, we do go through changes. So we may make changes over time. But if this is what users want, I think Facebook will be able to do it. We want it to be possible for users to get what they want.

Facebook recently revealed that the Home app has passed a million downloads since its launch on April 4. Some have said that’s a surprisingly low number, but Home isn’t available yet on a wide number of Android phones.

Still, there are reports today that AT&T has decided to stop selling the HTC First — the first smartphone shipped with Facebook Home pre-installed — due to poor sales. BGR reports that AT&T sold fewer than 15,000 devices in the first month.

If the public decides that it doesn’t want Home, they could end up making the decision for Google.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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