Google sets deadline for getting data out of Universal Analytics
UA stops collecting data on July 1. For the following year users will have Viewer access to historical data and reports in the user interface.
Constantine von Hoffman on April 28, 2023 at 11:21 am | Reading time: 2 minutes
Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this year. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet.
Dig deeper: Redefine success: Getting started with Google Analytics 4
Google had previously said users would have at least six months to export data.
Other things to know:
- In the year between when UA stops collecting data and when it shuts down, users will have Viewer access to historical data and reports in the user interface but won’t have Editor access.
- Bidding, audience, or conversion data will not be sent to Google Ads or third-party integrations.
- Universal Analytics 360 will continue to collect data until July 2024. Users will have a year after that to export data and be able to use the Viewer for historical data and reports.
- UA 360 contract holders will be able to create standard Universal Analytics properties and upgrade them to 360 to continue data processing.
Why we care. Google really seems to be getting in giving people enough time to migrate to GA4 and retrieve their data from UA. They’ve also automated the migrating process enough that even this reporter was able to do it.
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Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.