New Google Partner badges call out specializations

Google partners can now highlight their specialties right in the Google Partner badge.

The new Partner badge can show off any of the five specializations – display, mobile, search, shopping, video — visible when a user hovers over the more options icon in the badge.

Partners can earn specializations by having at least one AdWords-certified individual working at the firm and spending at least $10,000 within a 90-day period in that area within AdWords. Google says it also looks at a number of other factors such as implementation and client retention before granting a specialization. Google Partners can see if they are progressing towards a specialization in their Partner account.

A new badge is also available for Premier Google Partners. It has a red “Premier” tag along the left edge of the badge instead of the blue stripe. Premier Partners manage large AdWords budgets and have to meet additional certification requirements.