Google Launches Total Overhaul Of E-Commerce Analytics In Beta
Google is testing a “complete revamp” of its Google Analytics Ecommerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. It’s also possible to build audience […]
Google is testing a “complete revamp” of its Google Analytics Ecommerce aimed at providing insights into the entire customer journey, not just the purchase itself.
New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase.
It’s also possible to build audience segments directly from funnel reports to analyze user actions like cart and product page abandons. Funnels are available at the device category level as shown in the screenshot below.
Enhanced Ecommerce is built on Universal Analytics, so you’ll need to have installed Universal Analytics on your site before getting started. More detail on set-up is available here.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Related stories
About the author
