Google Launches AMP Listings; Here’s How They Look
AMP is now out in the wild in the mobile Google news carousel. Try it yourself now.
Yesterday, Google officially launched AMP in the Google search results, although many searchers saw it a day earlier.
Now, when you search on your mobile device for queries that trigger news results, you may see a Google “AMP” icon in the search results. It may show under the news carousel or in a top news listing category. Here is a picture of how it looks in the mobile search results:
As you can see, the articles in the news carousel have a green AMP logo with a lightning bolt if the page is served using AMP. You can swipe through the articles in the carousel or click on one. When you click on one, it takes you to the specific AMP URL of that article.
Here is a picture:
You can even continue to swipe to see more articles matching your queries that were part of the original news carousel:
Do you want to go AMP? Read How To Get Started With Accelerated Mobile Pages (AMP).
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In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
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