Google Brings Tag Manager To Mobile Apps

Google’s Tag Manager tool is now available for use in mobile apps.

The company previewed the new tool back at its I/O developer conference in May, and made the formal announcement today.

Google says Tag Manager for Mobile Apps should bring more flexibility for mobile marketers who have to deal with the static nature of mobile apps.

Forget to add an event to a key button press? Tough! Need to add conversion tracking for a last minute campaign? Too bad! Realize you need to change an important configuration setting? Sorry, not possible… that is, until now! Previewed at Google I/O earlier this year, today we’re launching Google Tag Manager for Mobile Apps.

With Google Tag Manager for Mobile Apps, you instrument your app once and from then on, you can change configurations and add analytics, remarketing and conversion tracking later – without updating your app.

The new tag manager for mobile apps uses the same templates, rules and macros as Google Tag Manager. It supports AdWords Conversion Tracking, AdWords Remarketing, Google Analytics for Mobile Apps (Universal Analytics) tags and the “custom tag” for 3rd-party tracking.

To make it work, Google also announced a new “Google Analytics Services SDK” that developers will need to include in their apps. More information is available on Google’s Tag Manager website.