Google bars AdSense publishers from using pop-under ads
Google ads also may not be served in pop-unders or pop-ups.
Google is shoring up its AdSense policies regarding pop-under and pop-up ads.
On Tuesday, the company said it has clarified the policies around their use, explaining, “We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.”
The basics of the updated policies:
- Google ads may not be loaded as pop-ups or pop-unders.
- Sites using pop-unders may not carry Google ads on any pages
The gist of the change is that publishers using pop-unders will not be able to monetize their sites with AdSense.
Additionally, AdSense publishers can’t use more than three pop-ups on their sites.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Related stories
New on MarTech
About the author
