Google Adds Forecasting Data In AdWords Display Planner

See estimates for clicks and impressions based on budget and bid inputs.

Chat with MarTechBot

google display planner update

Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget an advertiser inputs.

The estimates rely on current auction data and show projections over time. The Display Planner will also show how much of the budget entered is likely to be spent with the placements selected.

To see this forecast data, select “Get performance forecasts for your targeting” from the Display Planner start page.



google adwords display planner forecasts


Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Fuel for your marketing strategy.