MarTech » Performance marketing » Google Adds Forecasting Data In AdWords Display Planner

Google Adds Forecasting Data In AdWords Display Planner

See estimates for clicks and impressions based on budget and bid inputs.

Ginny Marvin on December 11, 2015 at 10:20 am | Reading time: 1 minute

Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget an advertiser inputs.

The estimates rely on current auction data and show projections over time. The Display Planner will also show how much of the budget entered is likely to be spent with the placements selected.

To see this forecast data, select “Get performance forecasts for your targeting” from the Display Planner start page.

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About the author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.