Good morning: Go for gold
Identify the golden milestones on the customer journey and make each one of them count.
Good morning, Marketers, and go for the gold.
When it comes to customer journeys, the gold we’re talking about is golden milestones. This was one of the many key concepts expanded on at our last MarTech conference. They’re the most important parts of the journey that marketers build around to make experience valuable and relevant.
As these journeys continue to transform – just look at how events have shifted to hybrid and virtual experiences in the last two years – it’s worth reevaluating what those milestones are. If you’re a retailer, the milestone might have been to get a customer into the store to ask about a new product or sale item. In a transition to ecommerce, the journey has changed and free delivery could be the golden ticket.
Looking at the data and feedback from customers along their journeys is the best way to measure these changing values.
Chris Wood,
Editor
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“B2B doesn’t mean boring-to-boring. Learn how to bring a little spice to your marketing in 2022. After all, you’re selling to people – not robots.” Ali Schwanke, CEO and Founder, Simple Strat
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