Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Following Facebook, Foursquare Becomes A “Platform” With “Connected Apps”

Following Facebook, Foursquare Becomes A “Platform” With “Connected Apps”

Whether taking a page from Facebook or simply following a logical development path, Foursquare has taken steps toward becoming a “platform.” Last week the company announced “connected apps.” Connected apps allow third party developers to integrate their apps and content into Foursquare. There are a number that showed up with the announcement, among them: Foodspotting, […]

Greg Sterling on July 2, 2012 at 9:59 am

foursquare-iconWhether taking a page from Facebook or simply following a logical development path, Foursquare has taken steps toward becoming a “platform.” Last week the company announced “connected apps.”

Connected apps allow third party developers to integrate their apps and content into Foursquare. There are a number that showed up with the announcement, among them: Foodspotting, GroupMe, Instagram, Path and the Weather Channel.

These connected apps will extend the content and functionality of Foursquare, tied to location or particular venues. It also gives developers yet another “app store” (or app gallery as Foursquare is calling it) for discovery of their apps. In addition to connecting/incorporating them into Foursquare, users will also be able to download apps from the gallery.

Foursquare says it wants to see how developers and end users react before more widely opening up the program. However developers can get “preview” access to the new API already.

To the extent the program takes off it repositions Foursquare as a “platform,” rather that merely a site/app. It also makes Foursquare a much broader utility for both users and developers, who can now potentially use connected apps and the gallery to drive adoption of their apps. Additional, potential revenue streams also open up for the company in this new platform scenario.

As Foursquare evolves it becomes more and more interesting. The company is the exemplar of the “SoLoMo” phenomenon and now a potential hub for other location-based apps.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases
    Getting started with the Agile Marketing Navigator: Building a Marketing Backlog
    3 ways to dominate with Google Auction Insights and search intelligence
    Webinar: Work smarter, not harder, to give customers what they want

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

5 Best Practices for Bringing Together All Your Marketing Data

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.