Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL

Federated Media, a company that began by placing display ads on high-traffic blogs and other publisher sites, now claims to be the third largest US ad network according yet-to-be released December data from comScore.

November ad network rankings show Federated was number four, reaching an audience of 186.3 million unique users.  

The press release out today says that its uniques have grown to 193 million, according to comScore. That puts it behind only Specific Media and Google.

Not long ago, Federated Media moved away from direct sales and banners and shifted its focus to programmatic buying, sponsorships and other forms of digital advertising.