Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » Facebook’s Page Plugin Now Lets Users Chat With Messenger & Subscribe To Events

Facebook’s Page Plugin Now Lets Users Chat With Messenger & Subscribe To Events

Page Plugin, now packed with power! The ability to message and subscribe to events adds more range to Facebook's plugin.

Greg Finn on December 3, 2015 at 9:36 am | Reading time: 2 minutes

facebook-f-logo-1920

Earlier this year, Facebook launched “Page Plugin,” an embedded widget that promoted Facebook pages and content. This month, they announced that they’ve bulked up the functionality to do much more than simply promote content. Page Plugin can now handle messages from customers (using Messenger functionality), as well as integrating with Facebook Events.

Messaging

If you are a brand that leverages Facebook and Messenger for customer service, this integration is right up your alley. Visitors can now pen a message and instantly send to your staff and follow up using Messenger. For customers, this is a clear win — no extra contact accounts needed and contacts occurring on a platform that they are familiar with.

Posted by Facebook Developers on Tuesday, December 1, 2015

To implement messaging on Page Plugin, head over to the developer documentation for details.

Events

According to Facebook, 55 million public Facebook events were created last year. Events can now be managed and featured within Page Plugin. Visitors will now have the ability to respond to an event in the familiar format that Page Plugin offers. Here’s a look at this in action on the F8 website.
Events-FB
This will also support events in multiple cities by offering a localized experience, showing the most relevant event based on location.

For more informaion, see the post on the Facebook Developers Blog.


New on MarTech

    Welcome emails have best click-to-open and first purchase rates
    It’s time for CMOs to talk business
    Webinar: The key to email marketing success
    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?

About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.