Facebook’s “Add A Link” Search Feature May Make Mobile Sharing Even Simpler
A new test feature from Facebook will make sharing a link easier, removing external searches from the process.
One of the biggest struggles when sharing a post to Facebook from your mobile device is the flipping back from browser to app and copy-pasting of URLs. That may soon be going the way of the dinosaurs thanks to a new “Add A Link” feature from Facebook.
Instead of toggling back and forth between programs on one’s phone, the “Add A Link” feature will allow users to perform a quick search to find relevant URLs to share. They will have the ability to quickly view the story then share along with their text update. According to TechCrunch a Facebook Rep stated:
“We’re piloting a new way to add a link that’s been shared on Facebook to your posts and comments.”
This will cut out the middle man in the process – search engines. Instead of have to find a story or look up a URL, this meaningful change could save time — and more importantly — keep users on Facebook throughout the entire experience. If this feature takes off, it may behove marketers and publishers to further focus on getting their stories featured for hot topics and important happenings.