Facebook Well Ahead Of Google, Yahoo In Social Logins [Gigya]

In addition to its social sharing data, Gigya has also shared social login statistics that are aggregated from its client base of more than 700 brands.

During Q2 2013 (April-June), Facebook was the dominant platform, with 52 percent of all social logins. Google was a healthy second with 24 percent, and Yahoo a solid third at 17 percent. Gigya says the current data represents big gains for Google over the past couple years.

Gigya’s social login data is similar in the media/publishing category, where Facebook (44 percent), Google (28 percent) and Yahoo (21 percent) are the top login preferences.

But on ecommerce sites, Facebook is dominant. Gigya says 79 percent of social logins on ecommerce sites use Facebook, compared to just 12 percent for Google and four percent for Twitter.

Gigya’s numbers are similar to those regularly reported by Janrain, a competitor in the social login space. Janrain’s latest numbers gave Google more share than Gigya does.

Gigya claims to be the largest social login provider on the web. Its clients include ABC-TV, American Idol and Pepsi (among others), and Gigya says its social tools are used on hundreds of thousands of websites that reach 1.5 billion users each month.