Facebook tests augmenting article links with publisher info from Wikipedia
Facebook will attach a button to article links that people can tap to get more context about the publisher and topic.
In a test starting today, Facebook will add context to article links appearing in people’s news feeds by attaching information about the publisher that’s pulled from sources like the publisher’s Wikipedia page, the company announced on Thursday. A Facebook spokesperson has yet to answer a question about how Facebook is able to identify whether a link shared on the social network corresponds with an article versus a non-article web page.
To access this information, people will need to tap a button that will appear above and to the right of the link’s headline, labeled “i.” Tapping the button will pop up an “About This Article” overlay that will carry the contextual information.
The Wikipedia-sourced publisher description will only appear when one is available. That will also be the case with other information that Facebook may use to augment an article. For example, if the article’s topic is trending on Facebook, then Facebook will feature other trending articles in the pop-up box. And if there are Related Articles available for a given article, then Facebook will include those. Facebook may also add information about how an article is being shared, such as a heat map plotting where the article was shared the most.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
New on MarTech