Facebook Settles Sponsored Stories Lawsuit, Terms Not Yet Disclosed

As we reported back in December, a Sponsored Stories lawsuit was allowed to proceed against the social media giant as Facebook failed to have it thrown out.  Today, the lawsuit was settled “in principle”at a federal court in San Jose, CA.

Originally five Facebook members sued Facebook with claims that their privacy was infringed upon as their likeness was used in ads without their permission or ability to opt-out.  Sponsored stories match users who have liked or commented on a page/post with ads for Facebook pages. More information on the specific ads can be found in the video below:

The official case is Angel Fraley et al., individually and on behalf of all others similarly situated vs. Facebook Inc., 11-cv-1726. For more information see Reuters.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.