Facebook Pads Its Social Login Lead In Q3

Facebook has solidified its position as the top social login provider, accounting for 46% of the industry total, according the third quarter report by online customer management firm Janrain.

Facebook increased its share of logins on Janrain’s network by 2 percentage points, its second consecutive quarter-over-quarter gain, and the social network extended its lead over second-place Google to double-digits for the first time since the first quarter of this year. Google’s share dropped 3 percentage points, its second consecutive quarterly decrease.

Twitter’s share increased 1.3 percentage points, remaining in third place at 7%. Growth was also strong among Instagram, Amazon and PayPal.

Janrain breaks down its results into six industry verticals — media, consumer brands, retail, entertainment, music and B2B — and Facebook leads all but one, B2B where Google, Facebook and LinkedIn regularly trade places. Google pulled into a narrow lead this quarter.

Facebook is most dominant in the entertainment and gaming category with a share of nearly 70%, an increase of 9 percentage points in the last year.

View the full report on Janrain’s blog.