Facebook Is Testing Topic-Based Feeds
Experiment gives people the ability to pull up streams of posts in sports, food, health & fitness and animals & pets categories.
Facebook is looking into providing more ways for people to filter what they see on the social network.
In a test first noticed today by Social Times, Facebook is giving some users the ability to pull up category-based streams of posts from friends and Pages.
The topics — Animals & Pets, Food, Health & Fitness and Sports — are accessible in bookmarks in the left-rail of desktop Facebook. The test apparently isn’t visible on Facebook’s mobile apps. When a user clicks on one of the topics for the first time, he or she is asked to answer questions — “What do you love about food?” or “Which sports, teams or players interest you?” — that Facebook will use to adjust what content it displays.
Facebook is also giving people to ability to flag posts to indicate that they showed up in the wrong category:
A Facebook spokesperson confirmed the test in an email to Marketing Land:
People have told us they’d like options to see more stories on Facebook around specific topics they’re interested in. So we are testing a few feeds for people to view more and different stories from people and Pages based on topic areas.
Screen shot images courtesy of Justin Lafferty/Social Times.