Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Facebook Introduces New “Slideshow” Ad Unit For Emerging Markets, SMBs

Facebook Introduces New “Slideshow” Ad Unit For Emerging Markets, SMBs

Today, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called “Slideshow.” Slideshow is a new video substitute — although Facebook calls it video — that is principally designed to play in markets where mobile connections are slow or unreliable. Companies like Coke can use […]

Greg Sterling on October 29, 2015 at 3:39 pm

facebookmobilevideoad

Today, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called “Slideshow.”

Slideshow is a new video substitute — although Facebook calls it video — that is principally designed to play in markets where mobile connections are slow or unreliable. Companies like Coke can use it to create more dynamic and engaging ads for users on a 2G connection — in India, for example.

The idea is that Coke (which participated in the beta) will create two campaigns: one a traditional video, the other a Slideshow. Facebook will detect the user’s connection speed and then show the appropriate ad.

Coke Slideshow FB

Perhaps more interesting is the way that this unit might be used by small businesses around the world to create self-service “video” ads. Here’s how the blog post describes Slideshow creation:

Slideshow makes it easy for advertisers to create video ads from still images. Simply upload three to seven still images — they can be from an existing video, a photo shoot or even stock imagery from our library — and choose the length of your slideshow, from 5 to 15 seconds.

Slideshow reduces the need for video production time and resources, and because of its smaller file size, it extends eye-catching ads to people on basic devices or with poor connectivity. In early testing, we found that a 15-second slideshow can be up to 5x smaller in file size than a video of the same length. Slideshow uses video-like motion and no sound, giving advertisers a new way to tell brand stories to people everywhere.

Facebook says that Slideshow is now available but will be rolling out over the coming weeks to Power Editor and Ads Manager. There is no additional cost to use the tool.

It will likely be available as an ad option on Instagram. There was also a suggestion that Slideshow might be available in the future to create organic posts. That’s still being determined (though assume yes).

At the event, Facebook said that more than half of its revenue comes from non-North American markets and that the next two billion users will come from places where the dominant form of internet access is mobile but on slow connections.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    The rise of omnichannel content platforms

    3 changes coming to Google Ads audience features

    FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers

    Hootsuite joins TikTok’s Marketing Partner Program

    Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

The MarTech Conference logo.

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

The SMX Conference logo.

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Benchmark Your Social Media Performance For a Competitive Edge

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

The State of Influencer Pricing

How to Measure Influencer Performance

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.